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    Manager, Marketing Automation-Hybrid - Newton, United States - Bright Horizons Children's Centers

    Bright Horizons Children's Centers
    Bright Horizons Children's Centers Newton, United States

    1 week ago

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    Description
    As the


    Marketing Automation Manager,you will execute and report on customer and prospect facing email marketing programs covering a portfolio consisting of demand generation, events, newsletters and retention programs.

    You will work closely with various stakeholders to drive campaign performance through innovative marketing strategy as well as email design and copy.

    In addition, you will assist with defining company's audience targeting strategy, testing methodology and measurement of email marketing effectiveness along with the development of tools, processes and frameworks to further best practices and deliver cutting edge email marketing programs.

    Bright Horizons is a leading education and care company, trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education.

    We partner with some of the world's best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.


    What you will be doing:
    This is a hybrid role based out of Newton, MA.


    Understand the requirements of Marketing stakeholders and work with technical teams to ensure the system(s) can deliver on those requirements.

    Build multi-touch, targeted prospect and customer lifecycle digital marketing programs in SFMC (both campaigns and journeys).

    Client management of internal stakeholders acting as an internal email consultant on email marketing best practices.

    Be accountable for quality execution and timeliness of all email projects and campaigns.

    Monitor daily email sends and data transfer processes to ensure proper execution of email programs.

    Report on the delivery of email campaigns and journeys as well as provide insight for optimization.

    Provide recommendations and input on goals, objectives, strategy and email best practices.

    Keep management in the loop on email performance against goals and objectives.

    Work within Marketing Services and with the IT team on projects that span marketing technologies and other systems

    Test new fields and other system updates/changes to ensure that the business use cases and requirements are met, includes data validation to ensure that the values in the field are correct

    Audit and recommend best practices for marketing automation, oversee integration upgrades, troubleshoot issues and identify new technology enhancements to incorporate

    Keep Marketing Automation documentation current - including naming conventions, best practices, processes, and procedures.


    What we hope you will bring to this role:3 to 5 years of experience implementing and managing segmentation, campaigns, and journeys, preferably using Salesforce Marketing Cloud (ExactTarget) .

    Marketing Cloud AMPScript familiarity & experience.

    Bachelor's Degree in Marketing, Communications or a related field or experience in lieu

    Ability to work in a fast paced environment working with multiple stakeholders.

    Experience managing projects of varying complexity; time and project management are critical skills.

    Demonstrated resourcefulness, motivation, initiative and creative problem solving.

    Understanding of persona-based marketing, targeting and segmentation.


    Ability to think strategically while also able to "roll up your sleeves" and do the hands-on work necessary to meet deadlines.

    Knowledge of test and learn practices a plus (such as A/B Testing, Multivariate Testing, etc.)

    Must be flexible with the ability to adapt to, and drive change.

    Self-starter with strong interpersonal skills who both works well within a team and independently

    Certification with Salesforce and marketing automation tools a plus.

    HTML and Adobe Photoshop skills a plus

    #indcc

    The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening.

    Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.


    Life at Bright Horizons:


    Our home office employees support all facets of our business - and no matter which department you join, you'll be part of a passionate team doing work that makes a difference in the lives of children and families.

    Our people are the heart of our company.

    Because we're as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives.

    Here, you'll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus childcare discounts, education assistance, and so much more.

    Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home.

    All in a workplace where you can be you. Come build a brighter future with us.
    HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?
    Contact us at

    or
    Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination.

    Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster:

    EEO - English

    and

    EEO - Spanish

    along with information on the

    Family and Medical Leave Act (FMLA)

    and

    Employee Polygraph Protection Act (EPPA)

    .
    Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at or

    . Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

    #J-18808-Ljbffr
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