- 10% Performance Monitoring - Monitor ongoing media performance
- 15% Placements and Follow up - Implement on-site ad placements, tagging, tracking, sponsored listings, private ad marketplaces, audience syndication and other key tasks/metrics as requested
- 25% Product Strategy - Execute the internal advertising business product strategy. Provides day-to day-technical oversight and execution for the program
- 40% Timeline Management - Work with internal and external cross-functional teams to implement new products; Ensure products are implemented on-time and with quality
- 10% Vendor Management - Select and manage external vendors as needed to support the practice
- This position reports to Manager/Sr Manager Retail Media
- This position has 0 Direct Reports
- Typically requires overnight travel less than 10% of the time.
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
- BI/Data Analytical skills highly preferred
- Growth mindset and systems focused thinking
- Strong business planning and problem-solving skills
- Excellent written and verbal communication skills
- Highly collaborative team player who is focused, self-motivated, detail-oriented, and able to adapt to changing priorities and tight timelines
- Agency or brand marketing experience
- Previous experience with retail websites, ecommerce and analytics
- Marketing/ad tech experience is highly desirable
- Product management or marketing experience is highly desirable
- Highly collaborative team player who is focused, self-motivated, detail-oriented, and able to adapt to changing priorities and tight timelines
- Ability to work with other team members in either a support or leadership role
- Influential; practiced in negotiating with others in ways that result in win-win outcomes
- Strong business planning and problem-solving skills
- Must be adept in Excel and Power Point
- Manage multiple projects at the same time
- The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.
- No additional education
- 4
- No additional years of experience
- None
- None
- None
- Action Oriented
- Collaborates
- Drives Engagement
- Communicates Effectively
- Customer Focus
- Drives Results
- Manages Conflict
-
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Sr. Product Strategist, Orange Apron Media - Atlanta, United States - Home Depot Management Company, LLC
Description
Position Purpose:Orange Apron Media Sr. Product Strategist will support our advertising business for The Home Depot. This position has day-to-day responsibility to facilitate ad inventory on The Home Depot advertising properties, such as , through ad serving technologies and cross-functional partnerships. This is a unique opportunity to join a small, highly visible team that's reshaping digital advertising in the world's largest home improvement retailer.
Key Responsibilities:
