eCommerce Marketing Manager - Lehi - NRG Energy

Description

Welcome to the intersection of energy and home services. At NRG, we're driven by our passion to create a smarter, cleaner and more connected future.

Vivint Smart Home, an NRG owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services.

We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes.

The Role:

We're looking for a strategic, highly collaborative, and performance-driven eCommerce Marketing Manager to lead marketing and optimization for Vivint's Current Customer Online Store.

This role is responsible for driving growth through merchandising strategy, promotional planning, personalization, and cross-channel coordination-ensuring the store experience is seamless, engaging, and conversion-focused.

You'll partner closely with Marketing, Analytics, Product, Creative, and Customer Experience teams to execute eCommerce initiatives that increase revenue, improve conversion, and enhance the customer journey.

If you're passionate about digital commerce, customer experience, and turning insights into action, this role is for you.

Essential Functions/Responsibilities:

• Own eCommerce Performance & Growth Strategy - Lead the strategy and execution of eCommerce marketing initiatives that drive conversion, attach rate, and revenue growth for current customers.
• Plan & Execute Promotional Calendars - Develop and manage monthly/seasonal merchandising and promotional plans in partnership with cross-functional stakeholders.
• Optimize the Storefront Experience - Identify and implement improvements across homepage, navigation, product detail pages (PDPs), bundles, and offers to improve the customer journey and purchase outcomes.
• Drive Personalization & Segmentation - Partner with lifecycle marketing and analytics teams to deliver targeted experiences and offers based on customer behaviors, product eligibility, and lifecycle stage.
• Oversee Website Content Execution - Manage and mentor the Website Content Specialist to ensure timely updates, high quality standards, and alignment to campaign priorities.
• Collaborate Cross-Functionally - Work with Marketing, Product/GTM, Creative, UX, Developers, and Customer Experience teams to deliver cohesive, on-brand eCommerce initiatives.
• Monitor Performance & Report Insights - Track key metrics and performance trends, communicate learnings, and recommend optimizations based on data.
• Lead Testing & Optimization Roadmaps - Own A/B testing plans across merchandising, messaging, creative, and placement to continuously improve performance.
• Maintain Governance & Quality Standards - Ensure accuracy, consistency, and brand alignment across the store experience, including content processes and documentation.
• Stay Ahead of Industry Trends - Monitor competitor and eCommerce trends to keep Vivint's online experience modern, differentiated, and competitive.

Required Skills:

• Strong understanding of eCommerce best practices, conversion optimization, and digital merchandising strategies.
• Ability to translate customer insights and performance data into clear actions and measurable improvements.
• Experience building and executing promotional calendars and store optimization roadmaps.
• Strong cross-functional collaboration skills and ability to manage multiple stakeholders and timelines.
• Strong written and verbal communication skills with attention to detail and quality.
• Experience with A/B testing, performance measurement, and experimentation frameworks.
• Comfort working with CMS tools and web operations workflows (Acquia preferred).
• Familiarity with digital analytics tools and reporting (Tableau, MixPanel, HotJar, Adobe Analytics, GA4, etc.).
• Ability to lead and develop others, providing clear direction, feedback, and prioritization support.
• Strong project management skills with the ability to operate in fast-paced environments.

Required Experience:

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 4-6 years of experience in eCommerce marketing, digital merchandising, lifecycle marketing, or digital growth roles.
• Experience managing an eCommerce storefront experience, product merchandising, and promotional planning.
• Experience partnering with creative, analytics, and technical teams to deliver customer-facing web initiatives.
• Experience with CMS platforms (Acquia, WordPress, Shopify, etc.) preferred.
• Experience with performance reporting, optimization, and testing (A/B or multivariate).
• Prior people management experience preferred (or strong mentorship/leadership experience).

Our mission is to redefine the home experience through intelligently designed products and services delivered to every home by people who care.

What you will be working on:

• Lead eCommerce marketing strategy and day-to-day optimization for the Current Customer Online Store.
• Build and execute monthly and seasonal promotional plans that drive revenue, conversion, and customer engagement.
• Partner with analytics to identify funnel opportunities and improve conversion across key site journeys.
• Improve product merchandising and store content strategy (bundles, PDP clarity, pricing presentation, cross-sell/upsell).
• Develop and maintain an experimentation roadmap (A/B tests) to improve performance and customer experience.
• Drive personalization strategy in partnership with customer marketing to ensure customers receive relevant offers and experiences.
• Oversee content execution and quality through direct management of the Website Content Specialist.
• Collaborate with Creative/Brand to ensure campaigns are modern, on-brand, and aligned across channels.
• Partner with Product/GTM and Customer Experience teams to align eCommerce priorities with broader business initiatives.
• Track and communicate performance trends, insights, and recommendations to stakeholders and leadership.

NRG Energy is committed to a drug and alcohol-free workplace.

To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing.

EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.
Official description on file with Talent.