Search Engine Optimization - Richfield, United States - Foundations Worldwide Inc

Description

Foundations Worldwide, Inc is a rapidly growing, Ohio-based, childrens product company.

Encompassing four core brands, our growth strategy is centered around expanding our owned eCommerce platforms along with our online platform partnerships with Amazon, Wayfair, Target, Walmart, and more.

We are seeking a Search Engine Optimization (SEO) Strategist to join our growing team of digital marketers.

Reporting to the VP of Marketing, the SEO Specialist will be responsible for the day-to-day SEO activities and tactical execution for all our branded sites, helping deliver results and meet established goals.

Responsibilities:
At Foundations, there is limitless opportunity and plenty of room to grow.

The following describes some of the core activities you will perform:
Conduct technical SEO audits to uncover crawling and user experience issues.

Perform keyword research and competitor gap analysis to improve our sites visibility, identify new content opportunities, and drive incremental organic traffic.

Contribute to the content optimization workstream with a focus on updating metadata, on-page copy, and internal linking.
Track, measure, and analyze monthly organic performance and provide reports with data, insights, and actionable recommendations.
Identify opportunities for improvement and stay abreast of current industry trends.
Collaborate with the e

• Commerce team to complete keyword research, set SEO strategy, optimize results, identify trends, and optimize the customer journey.

RequirementsRequired Experience & Skills:

To be successful in this role, we are looking for the following:Minimum 1-2 years of SEO experienceBachelor's degree in Marketing, Communications, Advertising/Public Relations, or related fieldUnderstanding of how SEO successfully integrates with other digital marketing channels to help achieve defined goalsKnowledgeable in SEO principles, best practices, and industry trendsAbility to analyze data with working knowledge of Google Analytics, Google Search Console, and Google Merchant CenterComfortable utilizing SEO tracking and analysis tools such as SEMrush, Moz, Screaming Frog, or BrightEdgeExperience with analyzing data, identifying trends, synthesizing insights, and providing recommendations for optimizationBasic HTML skills with the ability to utilize our CMS to publish and edit menus across each website platformBasic copyediting skills, identifying applicable content opportunitiesMust have a natural curiosity and testing mindset with a desire to continually growFast learner, self-motivated, and strong organizational skills with the ability to prioritizeEffective communicator who can interface within all levels of the organizationNice to Have Experience & Skills:Google Analytics 4 / Google Looker StudioeCommerce and/or CPGFamiliar with Paid Advertising (Search, Display, Social)Familiar with using SEO best practices to support social media content and engagementUser Experience and Conversion Rate Optimization best practices and toolsArtificial Intelligence (AI) and how to leverage to create efficiencies and achieve desired resultsDigital Marketing CertificationsBenefitsIf you are looking to join a growing organization, with tremendous opportunity, where your hard work significantly impacts everyones success, then Foundations Worldwide is the place for you.

While we believe in work/life balance, we feel in-person collaboration is essential. This is anONSITEposition located at our Richfield, OH office. We offer personal flexibility with a competitive salary, bonus potential, full-benefits, generous PTO, product discounts, and 401k options.#J-18808-Ljbffr