Head of Growth Marketing - San Francisco - Wordware

Description

Please read first

• This is a full-time, in-person role based in San Francisco (Presidio) - we work from the office 5 days a week.

• You must be based in the Bay Area or willing to relocate before starting.

• We require US work authorisation, but are open to O-1 visa sponsorship for truly exceptional candidates.
  

About the role

We need someone who sees the massive opportunity in front of us and knows exactly how to capture it. You understand that we're not just building another AI tool - we're creating the platform that will democratize AI development for millions of knowledge workers who never thought they could build with AI.

This role is about turning product-market fit into a growth engine that scales. You'll own the full funnel from awareness to activation to expansion, building the marketing machine that takes us from thousands of users to millions.

You believe that great growth marketing for a transformational product isn't about growth hacking - it's about deeply understanding user behavior, creating moments of genuine value, and building systems that scale with the product's evolution.

What you'll be doing:

Own the entire growth funnel - From the first touchpoint to enterprise expansion. You'll build measurement frameworks, identify conversion bottlenecks, and systematically optimize every step of the user journey.

Build our go-to-market engine - Design and execute campaigns that introduce AI-curious knowledge workers to what's possible when they can build their own AI agents. Turn curiosity into capability.

Scale what's working, kill what's not - You'll inherit some early traction and promising experiments. Your job is to turn the winners into scalable, predictable growth channels while ruthlessly cutting the losers.

Partner with product on activation and retention - Work directly with our product team to optimize onboarding, identify expansion opportunities, and build in-product growth loops that turn users into advocates.

Build and optimize our content engine - Partner with our content creator and social media team to turn our thought leadership into demand generation, and our user success stories into case studies that convert.

Develop our partnership and community strategy - Identify and execute partnerships with AI communities, creator platforms, and complementary tools that introduce us to our ideal users.

Lead experimentation across all channels - Paid acquisition, SEO, email marketing, webinars, events - you'll test everything, measure what matters, and scale what works.

Own the narrative and positioning - Work with brand and content teams to refine how we talk about ourselves, ensuring our messaging resonates with both technical and non-technical audiences.

You should probably:

Have built growth engines from scratch - You've taken products from early traction to significant scale. You know what 0-1 growth feels like and how it's different from 1-10 growth.

Understand technical products deeply - You've marketed to developers, knowledge workers, or technical decision-makers. You know how to make complex capabilities feel approachable.

Be obsessively data-driven - You instrument everything, you trust metrics over intuition, and you can spot signal from noise in complex funnels. You know which metrics predict growth and which ones just make you feel good.

Excel at cross-functional collaboration - You'll work closely with product, engineering, design, and content teams. You know how to influence without authority and build consensus around growth priorities.

Move fast without breaking things - You can launch experiments quickly while maintaining quality and brand consistency. You know when to test fast and when to invest in getting it right.

Think in systems, not tactics - You don't just run campaigns; you build repeatable processes that compound over time. You see how acquisition, activation, and retention connect.

Communicate growth insights clearly - You can translate complex funnel analysis into actionable insights for both technical and business stakeholders.

You definitely have:

2+ years of growth marketing experience at a high-growth B2B or prosumer company.

Proven track record of scaling user acquisition - You can point to specific channels, campaigns, or strategies you built that drove significant, sustainable growth.

Deep experience with the full marketing stack - Attribution and analytics tools, marketing automation, A/B testing platforms, paid acquisition channels, and CRM systems.

Strong analytical and modeling skills - You can build cohort analyses, LTV models, and funnel optimization frameworks. You're comfortable in SQL, spreadsheets, and BI tools.

Experience marketing to technical audiences - You've successfully grown products used by developers, designers, marketers, or other knowledge workers who evaluate tools carefully.

Experience in high-growth, venture-backed environments - You understand the pace, pressure, and priorities of building a category-defining company.

Bonus points if you have:

Experience with AI/ML products - You've marketed technical AI tools, developer platforms, or products in the broader AI ecosystem.

Background in product-led growth - You've optimized in-product experiences, built viral loops, or worked closely with product teams on growth initiatives.

Experience with community-driven growth - You've built or leveraged user communities, creator networks, or developer ecosystems for growth.

Technical background or strong technical fluency - You can have detailed conversations with engineers about implementation and understand technical constraints.

Experience with multi-sided marketplaces or platforms - You understand the dynamics of growing products with multiple user types and use cases.

Track record in category creation - You've helped define new product categories or educated markets about emerging technologies.

Strong content strategy and execution experience - You've built content engines that drive both awareness and conversion.

Real talk:

You'll be our first dedicated marketing hire - you'll have significant ownership but also significant responsibility to build our growth function from the ground up.

Our product is evolving rapidly - you'll need to adapt growth strategies as capabilities and use cases expand.

You'll work directly with Filip (our CEO) and the founding team - expect strong opinions and high standards.

Success means proving that AI development tools can achieve consumer-scale adoption while maintaining enterprise-quality capabilities.

We're building for the long term, but we need to move fast - you'll balance sustainable growth with the urgency of a competitive market.