Manager - Integrated Marketing - United States

About Responsive · Responsive, formerly RFPIO, is the market leader in a growing category of SaaS solutions called Strategic Response Management. More than 2,000 customers, including Google, Microsoft, Blackrock, T.Rowe Price, Adobe, Amazon, Visa and Zoom, are using the Responsiv ...

Job description

About Responsive

Responsive, formerly RFPIO, is the market leader in a growing category of SaaS solutions called Strategic Response Management. More than 2,000 customers, including Google, Microsoft, Blackrock, T.Rowe Price, Adobe, Amazon, Visa and Zoom, are using the Responsive platform to manage business critical responses -including bids, questionnaires, assessments, and trust centers - that impact nearly half of a company's revenue. More than 35% of cloud SaaS leaders and more than 20 of the Fortune 100 standardize on Responsive, and the company has been voted "best in class" by G2 for 24 quarters straight. Customers have used Responsive to close more than $750B in transactions to-date. To learn more, visit 

About the Role

Responsive is seeking a Senior Manager, Integrated Marketing to own the execution engine behind our content and web experience. This role is ideal for a web-first copywriter and content operator: someone who pairs strong editorial instincts with the ability to run systems, calendars, and workflows at scale.

This role sits on the Product Marketing team and reports to the Director of Integrated Marketing. You'll be part of a lean, high-output team that includes two additional marketers executing against a shared editorial calendar spanning blogs, customer stories, long-form thought leadership, ads, video, and audio. In this role, you'll lead web copywriting and editorial operations while working closely with Growth Marketing, SEO, Web, Creative, and Social/PR to ensure content is aligned, well distributed, and built to perform.

This role sits at the center of how Responsive shows up in the market. You'll ensure our strongest ideas don't stop at launch, but live through powerful web experiences and coordinated campaigns that scale with the business.

Essential Functions

• Own the execution of the editorial calendar end-to-end, including partnering with the Director of Integrated Marketing on planning and overseeing prioritization, workflows, and on-time publication across web, thought leadership, and campaigns

• Lead content atomization and merchandising of pillar assets to extend reach and impact across channels

• Partner closely with Growth Marketing to ensure content plans align with quarterly paid media campaigns

• Serve as the lead web copywriter across core website pages, including product pages, campaign pages, and landing pages, while supporting PPC and campaign copy needs with high-quality, conversion-focused writing

• Write and edit long-form content, including reports, ebooks, guides, and other flagship assets, while ensuring consistency across derivative content

• Own content management and optimization in partnership with the A/G/SEO team to drive organic performance, discoverability, and long-term content health

• Apply AI and automation creatively and responsibly to scale content updates, optimization, and reuse

• Lead editing, QA, and publication standards across all content types, ensuring on-brand, quality execution at scale

Qualifications

• 7-10 years of experience in B2B SaaS content marketing or integrated marketing

• Deep expertise in web copywriting, including experience writing for conversion and clarity

• Proven experience owning editorial calendars, workflows, and content operations

• Strong understanding of content atomization and multi-channel distribution

• Experience partnering with Product Marketing Management, Creative, Growth, SEO, and Web teams to align content with paid and organic performance goals

• An AI-enabled mindset, including a vision for how to use AI tools to improve efficiency, quality, and scalability

• Exceptional writing, editing, prioritization, and project management skills

• A collaborative, proactive mindset and the ability to thrive in a fast-moving, remote-first environment

Additional Information

Responsive uses a market-based compensation philosophy. A candidate's starting base salary will be determined by the specific responsibilities of the role, as well as job-related skills, experience, qualifications, location, and current market trends. For this position, the base salary range is $112,000-$130,000. Our recruiting team will provide details on the applicable range based on your location during the hiring process. 

Responsive embraces a global flexible workforce model with offices in Dallas, TX, Kansas City, MO, Coimbatore, India and Dublin, Ireland. For this role, candidates located in Dallas, TX will be given priority consideration.

In addition to a competitive compensation package, Responsive also offers the following benefits:

401k with company matching

Unlimited professional development and ongoing learning through LinkedIn Learning Solutions

4 weeks of paid vacation, paid sick days, and paid bereavement

4 week sabbatical after 5 years of service

Mental Wellness Program (EAP) to support your well-being and self-care

Team events, such as happy hours, off-sites, and team building events

Best-in-class health benefits, company paid for employee and company contribution for family coverage

At Responsive, our values are the foundation of who we are—and we're equally committed to cultivating a diverse and inclusive culture that reflects and respects the richness of our global community. We welcome individuals of all backgrounds, including different cultures, ethnicities, ages, races, national origins, genders, sexual orientations, religions, and abilities, to apply for our open roles. If you share our commitment to an inclusive workplace and believe you'd thrive on our team, we'd love to hear from you