eCommerce and Retail Media Strategist - Culver City, United States - Direct Agents

Description

Job Description

WHO WE ARE

Direct Agents is an independent, growth marketing consultancy at the intersection of technology and human ingenuity

CLIENTS WE'VE WORKED WITH INCLUDE

Marvel, Wacoal, Belkin, NBA, CW, RBC, Bazooka Brands and more

WHAT SETS UP APART

Fast Tracked Professional Growth

2x speed for individual learning and career development

Minority Owned and Diverse

We are proud to be certified as a Minority Owned business by the National Supplier Diversity Council. We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. Additionally, we celebrate our 60% Female representation, 40% of senior leadership.

WHY DIRECT AGENTS

We believe that personal success comes from the hard work that you put in. We skip the politics and bureaucracy and empower you to directly impact the speed of your growth. Some of the opportunities you'll have to thrive as a thought leader include:

• Access to Cutting-Edge Practices: Stay at the forefront of the industry with forward-thinking practices across major technology platforms like Google AI search, Meta, TikTok, and Amazon
• Best-in-Class Tech Stack: Work with top-tier tools like Segment, mPartical, PowerBI, Tableau, Microsoft Azure, Google Big Query, Python, Google Workspace, Slack, ClickUp, Zoom and more ensuring you have the resources you need to excel in your role
• Innovative Solutions: Dive into exciting growth areas like MMM, CTV, Social Commerce, Retail Media and emerging technologies, backed by our commitment to continuous innovation
• Future Forward AI: Future proof your career with access to AI research and best practices for AI powered Data analysis, efficiency and custom AI Chatbots
• Personalized Career Development: Receive tailored support for your professional journey, including direct access to executive leaders who are invested in your success
• Continuous Learning Opportunities: Engage in a variety of internal and external training programs and conferences covering technical skills, professional growth, leadership and management
• Strategic Problem Solving: Contribute to strategic roundtable discussions where your ideas and insights can directly impact the agency's approach to challenges and opportunities
• Inclusive Marketing Initiatives: Be a part of our marketing initiatives shaping our POV content, videos, and company social platforms to showcase your expertise
• Industry Recognition: Leverage our support to seize speaking and award submission opportunities across renowned industry publications like Media Post, Digiday and more

HOW YOU'LL MAKE AN IMPACT:

We are a leading digital marketing agency specializing in e-commerce media, managing Owned Commerce (Website, Shopify), Amazon, Walmart, Target, and the emerging Retail Media space. We help our clients optimize their online presence and drive sales through strategic advertising campaigns and innovative marketing solutions. As we continue to expand our client base and enhance our service offerings, we are seeking a highly motivated and experienced eCommerce & Retail Media strategist to join our growing team.

As an e-Commerce and Retail Media Strategist for our marketplace division, you will be an instrumental figure in shaping the future of our client's sales growth and brand presence. Your main duty will be to lead the planning, development, and execution of our e-commerce strategy across key agency accounts. By leveraging your industry knowledge, brand building skills and excellent communication skills, you will be instrumental in creating & implementing innovative strategies that optimize our clients presence across platforms and ensure sales growth. The ideal candidate will be an independent thinker and problem solver, have a proven background in e-commerce strategy, with particular emphasis on Websites, Shopify, Amazon Vendor and Seller accounts, as well as platforms like Walmart, Target, Instacart, and more.

Your Role Will Include:

• Strategic Planning & Development: Lead the planning, development, and execution of eCommerce strategy across key agency accounts, including Media Planning and Forecasting, Brand Strategy, Product & Launch Strategy, and Inventory Forecasting among others
• Account Team Leadership: Lead a team of client success managers, account analysts, and associates. Ensure client objectives are met through a high performing support team.
• Market Research & Analysis: Proactively gather relevant data on market trends, competitor strategies, and industry developments. Use this knowledge to inform and refine our e-commerce strategy.
• Managing Vendor and Seller Relationships: Work closely with both Seller Central and Vendor Central clients, ensuring optimal visibility and performance across platforms.
• Content Management & SEO Expertise: Oversee and strategize on new and existing seller content creation, SEO optimization, and management across platforms. Ensure all content follows Website and Marketplace SEO best practices, improving sessions, unit session percentage, and improving quality score/best seller rankings
• Innovative Strategy Development: Continuously ideate and test out-of-the-box strategies. Collaborate with the team to develop custom solutions that cater to evolving client needs.
• Engagement with Emerging Marketplaces: Lead the methodology and development for emerging marketplace media, ensuring our agency remains a frontrunner in e-commerce expansion efforts.
• Client Relationship Management: Build and maintain strong relationships with key decision-makers across platforms. Ensure strategies align with client objectives and adjust based on feedback.
• Utilize E-commerce Tools: Leverage tools such as Amazon Advertising, Walmart Connect, Roundel, Google Analytics, Helium10 and other platform-specific utilities to optimize our online presence and sales strategies.
• Continuous Learning & Development: Dedicate time to understanding emerging e-commerce strategies, platform evolutions, and anticipating the future direction of the industry.

YOUR BACKGROUND:

• Bachelor's degree in Business, Marketing, or a related field.
• Experience: Minimum of 2-3 years in e-commerce strategy, preferably with a focus on Owned Commerce (Website, Shopify) Amazon, Walmart, Target. Proven success in developing and executing innovative strategies.
• Independent Thinking & Problem Solving: Possesses a strong aptitude for autonomous thought and action, consistently demonstrating the ability to identify challenges, innovate solutions, and navigate complex scenarios without reliance on external guidance.
• Advanced Software Proficiency: Demonstrated expertise in Microsoft Excel and PowerPoint, along with advanced proficiency in Google Sheets and Google Slides, showcasing the ability to analyze complex data sets, craft compelling presentations, and drive data-driven e-commerce strategies.
• Strong Communication Abilities: Exceptional verbal and written communication skills are vital for effectively engaging with clients, vendors, and internal teams. Must be persuasive, confident, and capable of building rapport.
• Deep Knowledge of E-commerce Platforms: Familiarity with platforms such as Shopify, Amazon, Walmart, Target, and emerging marketplaces. Comprehensive understanding of e-commerce trends and challenges.
• Proficiency in E-commerce Tools: Experience using a myriad of e-commerce tools, including but not limited to, Amazon Advertising, Walmart Connect, Helium10, JungleScout, and others.
• Results-oriented: Demonstrated ability to meet or exceed targets and drive continuous growth. Must be proactive, self-driven with a relentless focus on achieving measurable outcomes.

OUR AWARD WINNING PEOPLE FIRST CULTURE

6x Winner of Crain's Best Places to Work present)

Most Dedicated to Employee Growth finalist in Digiday's Work Life Awards

Hybrid at Direct Agents is about:

• Human connection and establishing strong working relationships
• Fostering a tailored approach for team members' rapid growth
• Making space for camaraderie and just for fun moments
• Prioritizing mental health & overall wellness

This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role. Our company hybrid schedule requires a minimum of 3 days/week in office. The beginning week of each month follows a 4-day schedule for our "Team Collaboration Week".

ESSENTIALS AND PERKS

• A competitive salary of $85,000 - $95,000, depending on experience, with annual compensation reviews based on performance
  • Bi-annual bonus pay based on company and individual performance
• Regular performance reviews and growth path check-ins throughout onboarding and quarterly after that
• Health, dental, vision, and mental health benefits including access to providers like:
  • One Medical, Talkspace, KindBody, and Health Advocate
• Paid Time Off, Birthdays, Volunteering Time
  • PTO: days/year depending on seniority and tenure
  • Sick/Safe Leave: 7 days/year
  • Your birthday is a day off
  • Paid Parental Leave: up to 12 weeks depending on seniority and tenure
  • Summer Fridays: Half day schedule from Memorial Day through Labor Day
• A new MacBook Pro laptop for ease of work in office or remotely
• A newly built and sun drenched penthouse office with incredible views over Flatiron
  • Our 'Acceleration Hub' is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
  • Each team member has a dedicated workspace with 2 large monitors and all the necessary peripherals (Jabra headset, keyboard, mouse)
• Access to commuter benefits and annual memberships to Citibike
• Happy Hours and our premier annual events including 'Field Day' and our annual themed Holiday party extravaganza
• Dog friendly office
• An inspiring atmosphere with supportive colleagues and innovative projects
• Future career development opportunities with internal and external opportunities for professional growth and networking
• Epic regular team building and celebrations
• An unwavering belief that we can build, create and grow together

If you're looking for a new role with space to directly influence the business and company culture, apply today

COME AS YOU ARE

We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesn't make a difference here. Direct Agents is a progressive and open-minded meritocracy. If you're smart and good at what you do, come as you are.

We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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