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- Main Responsibilities:
- Partner with marketers to enhance digital channels and campaigns.
- Execute and optimize the company's digital marketing strategy.
- Oversee relationships with some external vendors, contractors, and agencies.
- Digital Marketing Expertise:
- Deep expertise in email, PPC, social, and other digital acquisition channels.
- Strong analytical skills and data-driven thinking, with experience in communication and reporting to upper management.
Head of Digital Solutions - Tampa - Inovalon

Description
Inovalon is a leader in healthcare technology, delivering innovative solutions that improve healthcare outcomes and economics.
About the Role
The Senior Principal, Digital Marketing will be responsible for executing and optimizing the company's digital marketing strategy, partnering with marketers to enhance digital channels and campaigns, and overseeing relationships with external vendors and agencies.
What You'll Need
To succeed in this role, you will need a minimum of 12 years of digital marketing experience, specialized experience working with Marketo or another marketing automation tool, mastery with WordPress or other web content management tools, and working knowledge of Salesforce, Google Analytics, Google Data Studio, and related digital analytics tools.
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