Head of Social - Remote (United States)

What You'll Do · In this role, you will be responsible for: · Ownership and Strategy · Own the company's organic social presence end-to-end, with Instagram as the primary platform. · Develop and evolve social strategy based on performance, trends, and business goals · Stay ahead ...

Job description

What You'll Do

In this role, you will be responsible for:

Ownership and Strategy

• Own the company's organic social presence end-to-end, with Instagram as the primary platform.
• Develop and evolve social strategy based on performance, trends, and business goals
• Stay ahead of platform changes, best practices, and emerging formats.
• Translate brand vision into a clear executional direction across all advertising platforms.

Content and Execution

• Independently generate, test, and iterate original content ideas.
• Execute hands-on when needed, including editing and solving production issues.
• Maintain and execute a content calendar with speed and consistency.
• Oversee creative execution across paid, organic, and brand advertising, ensuring company ideas, goals, and brand standards are clearly translated and consistently delivered by the creative team.

Influencer and Growth

• Guide the vision for influencer, creator, and UGC representation to support brand diversity, trust, confidence, and high-value positioning across paid and organic channels.
• Identify, source, and partner with creators and viral pages that fit the brand.

Performance and Optimization

• Use performance insights to guide creative direction across paid and organic channels and make fast, data-driven improvements.
• Clearly communicate social performance through insights, recommendations, and next steps.

Collaboration and Brand

• Work closely with creative, performance marketing, and decision science teams to align content with campaigns and tests.
• Ensure consistent brand voice, tone, and visuals across all content.

CMS & Content Modeling (Sanity)

• Design and implement schemas for pages, sections, FAQs, forms, and reusable content blocks
• Build robust GROQ (Graph-Relational Object Queries) queries and utilities for fetching content in Server Components
• Implement preview and draft/live workflows so editors can safely preview content before publishing
• Support migration of existing content (e.g., from WordPress) into other CMS where appropriate
• Collaborate with marketing/content teams to ensure content models support their workflows without compromising performance or maintainability

Performance & SEO Optimization

• Optimize Core Web Vitals (LCP, INP, CLS) and mobile performance
• Keep Lighthouse performance/SEO scores consistently high
• Improve image loading, font strategies, caching, and bundle weight
• Ensure code is structured for speed, clarity, and maintainability

Conversion-Focused Development

• Build high-intent landing pages and multi-step lead flows
• Implement dynamic modules (FAQs, testimonials, results, attorney profiles)
• Support A/B test variants and rapid experimentation cycles
• Work closely with UX to refine and iterate based on behavioral insights

Analytics & Tracking Implementation

• Implement event tracking for forms, CTAs, scroll behavior, and funnels
• Work with decision science to validate that tracking fires cleanly
• Support DataLayer and GTM integrations where needed

Design System & Code Quality

• Help create and maintain a scalable design system with well-structured components
• Participate in code reviews and contribute to engineering standards
• Write clear, maintainable code with documentation where appropriate

Collaboration & Communication

• Work closely with the Director of Web Development on architecture and execution
• Partner with the UX designer, creative team, and marketing teams
• Communicate technical decisions clearly to non-technical stakeholders

At TopDog Law, everyone is expected to think critically, communicate clearly, and take ownership of their work.

How This Role Drives the Business

TopDog Law is building a marketing engine that combines bold brand storytelling with culturally fluent, high-performing social content.

We are seeking a Head of Social & Creative Development to own and scale our organic social presence, with Instagram as the primary growth and revenue-driving platform, while overseeing creative execution that shapes how audiences experience the TopDog Law brand across all marketing channels, including: 

• Organic Social: Owning brand-forward campaigns, culturally fluent content that drives trust, engagement, and long-term community growth, with Instagram as the primary platform, followed by further expansion.
• Paid Social: Brand-led paid advertising that builds confidence, communicates value, and captures attention at scale.
• Outdoor: Brand-first creative that delivers clear, confident messaging across high-impact offline placements, reinforcing trust, credibility, and recognition.
• Radio: Overseeing the development of compelling radio creative that reinforces brand voice, builds trust, and delivers memorable messaging.
• Law Firm Brand Assets: Overseeing the creation and organization of essential creative assets so the firm has what it needs to operate consistently and effectively.

Your primary focus will be building and executing a comprehensive social strategy that brings the TopDog Law brand to life through engaging, culturally relevant content that never feels like an ad. You will own social performance end-to-end, from idea generation and execution to optimization based on real-time data, while ensuring the brand is consistently and clearly represented across the majority of our content. 

As the role evolves, you will also head creative development efforts by helping translate brand vision into clear execution, reviewing creative output for creativity, quality, and consistency, and partnering closely with creative leadership to ensure work across channels aligns with brand standards and objectives.

This role requires high ownership and a builder mindset, combining strategy, hands-on execution, and leadership across social and creative functions. As the foundation is established, you will help guide the brand's presence across additional channels and formats, ensuring consistent, high-quality execution that supports long-term growth.

You'll report directly to the Creative Director and collaborate closely with creative, performance marketing, and decision science teams to ensure social drives measurable business impact. This role goes far beyond managing workflows. It requires a hands-on leader who can step in, take full ownership, and drive results with minimal guidance.

This role is critical to our success because it:

• Directly impacts [clients / revenue / case outcomes / team efficiency]
• Supports speed, quality, and consistency as we scale
• Helps protect and elevate the TopDog Law brand and client experience
• Strengthens the foundation needed to grow responsibly and sustainably

What Success Looks Like

Within your first 6–12 months, success in this role looks like:

• You consistently deliver on commitments with minimal oversight
• You proactively identify issues and propose solutions
• Your work raises the bar for quality, clarity, and follow-through
• You are viewed as a reliable, trusted partner by teammates and leaders
• You contribute positively to team energy, morale, and momentum

Qualifications

• Proven experience owning and scaling a company's Instagram account with hundreds of thousands of followers, driving consistent growth and engagement through clear social strategy and execution.
• Demonstrated ability to originate, test, and execute high-performing content ideas independently, not just manage or assign work.
• Expert understanding of short-form video performance, including hooks, pacing, storytelling, visuals, formats, and platform trends.
• Strong hands-on editing skills, with the ability to step in and produce content end-to-end when needed.
• Deep experience in analyzing social performance metrics and making fast, data-driven decisions to improve results.
• Proven success operating in high ownership, low oversight environments, taking full responsibility for outcomes.
• Track record of fast execution, adaptability, and decisive leadership in dynamic, fast-moving teams.
• Experience building and managing influencer, creator, and UGC strategies that expand reach, credibility, and trust.
• Ability to maintain clear brand voice, tone, and visual consistency at scale across a high volume of content.
• Strong communicator who can clearly present performance insights, learnings, and next steps to stakeholders.
• Background working in performance-driven, high-growth environments where social directly impacts revenue or pipeline.

Nice to Have:

• Experience in a fast-growing or high-volume environment
• Comfort with ambiguity and evolving systems
• Experience in legal, professional services, or client-centric organizations

About TopDog Law

TopDog Law is a nationally scaling, fully-integrated, personal injury law firm built for impact, excellence, and growth. We own the client experience end-to-end, from marketing and intake through litigation, because we believe how we do the work matters just as much as what we achieve.

We are building a high-performance, high-trust, no-ego culture where talented people do meaningful work, grow quickly, and take pride in what they build together. This is not a legacy law firm. This is a rocket ship, and we're assembling the team that will take it to the next level.

If you thrive in fast-moving environments, love taking ownership and being held accountable, and want to be part of something you can help shape, not just maintain, you'll feel right at home here.

Our Story

TopDog Law is not your typical law firm. We believe that world-class marketing, paired with exceptional legal talent and operations, creates better experiences and outcomes for clients and the business alike.

Over the past three years, we've grown 2–3x year over year, setting a new standard on the marketing side of the personal injury space and proving what's possible when strategy, speed, and execution align. Now, we're applying that same discipline and innovation to law firm operations, case management, and execution as we scale nationally and fully integrate.

We are intentionally building the infrastructure, systems, and teams needed to scale at a national level—without sacrificing quality, culture, or accountability. This is still the early stage of that journey, which means the people who join now have a real opportunity to help shape how the firm operates for years to come.

Who Thrives Here

We don't hire based on resumes alone. We hire for competence, character, and mindset.

You will thrive at TopDog Law if you:

Embrace Change

• You have a growth mindset and seek continuous improvement
• You welcome feedback and adapt quickly
• You ask "What's next?" rather than "That's not my job"

Are Committed to the Organization

• You care deeply about doing great work
• You have your teammates' backs
• You're here to build something meaningful and long-lasting

Bring an Upbeat, No-Ego Energy

• You show up positive, professional, and solutions-oriented
• You enjoy the work and respect the people around you
• You leave drama, negativity, and ego at the door

Take Ownership

• You do what you say you'll do
• You follow through and communicate early when something's off track
• You treat the business like it's yours

Fast & Hungry

• You move with urgency and sound judgment
• You prioritize progress over perfection
• You thrive in fast-paced, high-expectation environments
• You seek feedback, stretch assignments, and more responsibility
• You're motivated by growth, impact, and building something bigger than yourself

Why TopDog Law

• Real growth: As the firm grows, so do opportunities for advancement and leadership
• High standards, real support: Clear expectations, coaching, and accountability
• Culture that matters: Trust, respect, speed, and integrity, without sacrificing humanity
• Meaningful work: Helping people through some of the hardest moments of their lives

Ready to Build With Us?

If you're excited by ownership, accountability, growth, and the chance to help build something exceptional from the ground up - we'd love to hear from you.

Apply today and help shape the future of TopDog Law.