Go-to-Market Strategist - Plymouth - WINWINLABS

    WINWINLABS
    WINWINLABS Plymouth

    1 week ago

    Description

    WinWinLabs, a growing nonprofit consulting company and gamified crowdfunding platform dedicated to empowering other nonprofits, charities, startups and small businesses is seeking a passionate and experienced Go-To-Market Strategist to join our team on a volunteer basis. We're looking for a strategic thinker who can help us effectively launch and scale our client's organizations.

    The Role:

    As our Go-To-Market Strategist, you will play a pivotal role in developing and executing comprehensive launch plans for clients.

    What You'll Do:

    • Market Analysis & Research: Conduct in-depth market research to understand the needs of clients, analyze the competitive landscape, and identify potential opportunities for clients
    • Strategic Planning: Develop comprehensive Go-To-Market strategies aligned with client missions and business objectives.
    • Customer Segmentation: Segment target audiences to create tailored marketing campaigns and sales strategies.
    • Channel Strategy: Determine and optimize the most effective marketing and sales strategies across channels
    • Cross-Functional Collaboration: Work closely with our marketing and technology teams and client leadership teams to ensure seamless execution of GTM plans.
    • Data Analysis & Reporting: Track and analyze key performance indicators to measure the success of GTM strategies and make data-driven adjustments.

    What We're Looking For:

    We are seeking a highly motivated individual with a proven track record in developing and executing successful Go-To-Market strategies. Your resume should highlight:

    • Strong Summary: A concise overview of your experience in developing and executing successful GTM strategies, emphasizing your ability to identify target markets, craft compelling messaging, and align sales and marketing efforts.
    • Relevant Experience: Specific examples of GTM projects where you led the development and implementation of successful strategies, including quantifiable results.

    Key Skills:

    • Strategic Planning
    • Competitive Analysis
    • Market Analysis
    • Customer Segmentation
    • Marketing Channel Optimization
    • Cross-Functional Collaboration
    • Data Analysis and Reporting
    • Sales Enablement
    • Presentation and Communication Skills

    Examples of impactful experience we seek:

    • Developed and executed a successful Go-To-Market strategy for a new service, resulting in a significant increase in client acquisition.
    • Conducted in-depth market research to identify key client segments, leading to improved conversion rates for targeted marketing campaigns.
    • Collaborated with sales teams to develop sales enablement materials, increasing average deal size.
    • Utilized data analytics to track GTM performance and make data-driven adjustments to optimize campaign effectiveness.

    Why Volunteer with WinWinLabs?

    • Make a tangible difference in the nonprofit sector.
    • Gain valuable experience in a dynamic and growing organization.
    • Network with passionate professionals dedicated to social impact.
    • Utilize and expand your strategic expertise.
    • Qualify for our volunteer-to-employment track after successfully volunteering

    We look forward to hearing from you


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