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- Lead execution of strategies to increase transactions, ticket, restaurant and Papa John's International (PJI) profit and consumer lifetime value including the use of the Papa Rewards loyalty program.
- Provide subject matter expertise & oversee the execution including channel specific regulations and industry best practices driving towards a best-in-class experience
- Coordinate with all cross-functional support groups including Creative Services/Brand, Media, Legal, Deal Management, Marketing Analysis and supporting CX/Tech teams.
- Identify and resolve blockers in day-to-day activation
- Monitor budgets and avoid overruns
- Hold regular stand-ups to maintain progress
- Detailed briefs & execution requests
- Full production campaign launch
- Milestone calendar & escalations
- Daily & weekly report
- Bachelor's degree required, MBA preferred.
- Experience selecting and managing outside marketing agencies, consultants and vendors.
- Excellent presentation and communication skills.
- QSR/Pizza or multi-unit franchise retail experience preferred.
- Analytical Skills: effectively uses data to generate insights for operations excellence
- Planning & Prioritization: highest impact, highest value
- Financial & Business Acumen
- Communicates Effectively and Candidly
- Problem Solving; ability to use rigorous logic to solve problems with innovative effective solutions
- Process Improvement: Strive to continually improve
- Ability to build and leverage talent
- Ability to work in a challenging, fast-paced environment and to adapt to new situations as they arise
- Ability to effectively communicate, inform, and influence senior leaders
- Ability to work cross-functionality on multiple initiatives with a successful record of advancing projects
- EVERYONE BELONGS - Diversity, Equity, Inclusion and Teamwork
- DO THE RIGHT THING - Integrity, Character and Community
- PEOPLE FIRST - Customer and Team member Focus
- INNOVATE TO WIN - Think Differently and Lead Change
- HAVE FUN - It's Pizza, It Has To Be Fun
- CUSTOMER FOCUSED - Put the customer's needs first
- RESULTS DRIVEN - Commit to achieving objectives
- INNOVATIVE MINDSET - Open to new ideas and ways of doing business
- STRATEGIC THOUGHT LEADERSHIP - Engage in logical and systematic thinking
- COLLABORATION - Work together in the most effective way
Sr Manager, Loyalty Activation - Atlanta, United States - Papa John's
Description
Job Summary
The Senior Manager, Loyalty Activation is part of the Loyalty team accountable for building Papa John's sales and brand equity by leading key customer initiatives including CRM, customer analytics & insights, Martech strategy and the evolution of the Papa Rewards loyalty program.
The Senior Manager is responsible for leading all executional activities for Loyalty, CRM and broader targeted marketing activation including oversight for a cross-functional managed services group of external agencies and vendors.
This position reports to the Senior Director, Loyalty within the Customer Experience org and will work closely with Marketing, Technology and Operations.
The acndidate will play a critical role in the customer experience transformation initiative currently underway.Duties and Responsibilities