Sr. Lifecycle Marketing Manager, Acquisition - New York - Pelago

Description

Pelago is the world's leading virtual clinic for Substance Use Management. Our program provides guidance, support and treatment for members seeking to overcome their tobacco, alcohol and opioid use. From unhealthy habits to active substance use disorders, Pelago delivers a personalized solution based on individual health, habits, genetics, and goals, providing care for members wherever they might be on the substance use spectrum.
Pelago's suite of virtual services ranges from education, to cognitive behavioral therapy (CBT) to comprehensive medication-assisted treatment (MAT). Pelago enables employers and health plans to deliver accessible, affordable, and effective treatment for substance misuse.
Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members manage their substance use better. We have recently closed our Series C and raised over $151m from leading global investors. If you are passionate about making an impact on the health of others, join us and make it happen
Overview of the Role:
Pelago is looking for a Senior Lifecycle Marketing Manager, Acquisition to own and evolve our end-to-end lifecycle growth strategy. This role is ideal for someone who thrives in execution while thinking holistically about how acquisition, activation, engagement, and retention connect to drive meaningful business outcomes.
You will lead the lifecycle roadmap and run a high-velocity test-and-learn program, with particular depth in email marketing-from strategy through hands-on execution. You'll be accountable for lifecycle performance and OKRs, translating business goals into measurable initiatives that improve conversion, engagement, and retention across the funnel.
Reporting into the VP of Growth, you'll work closely with Marketing Ops, Analytics, Agency partners, and Customer Success to ensure programs are operationally sound, scalable, and data-driven. This role sits at the intersection of growth strategy, lifecycle execution, and operational excellence, with significant headroom to expand scope and leadership over time.
This is a hybrid role with a high-collaboration rhythm (3 days/week in our NYC office).
In this role you will...

• Own and scale Pelago's acquisition strategy across email, direct mail, and other high-impact channels, driving efficient and sustainable member growth.
• Lead a high-velocity test-and-learn program, defining clear hypotheses, launching experiments, and scaling what works through hands-on execution.
• Manage full-funnel campaign execution, from planning and creative coordination through QA, launch, and performance analysis.
• Drive segmentation, personalization, and journey orchestration using behavioral and engagement data to improve conversion and LTV.
• Be accountable for lifecycle performance,, using dashboards and reporting to guide prioritization and clearly communicate results.
• Partner closely with Marketing Ops, Analytics, and Agency teams to ensure operational excellence, automation, and scalable workflows.
• Demonstrate practical curiosity around AI and emerging tools, with the ability to discuss your marketing tech stack and explore how AI can improve lifecycle efficiency.

Skills & Qualifications
Required

• 6+ years of direct lifecycle marketing experience, owning programs across multiple lifecycle stages.
• Proven expertise in email marketing, with the ability to execute campaigns hands-on.
• Strong experience in growth experimentation and test-and-learn methodologies.
• Demonstrated ability to own a roadmap and be accountable for outcomes and OKRs.
• Data fluency, including comfort working with dashboards and performance metrics.
• Strong cross-functional collaboration skills, especially with Marketing Ops, Analytics, Agency partners, and CS.
• Clear ownership mindset, strong communication skills, and comfort debating ideas constructively.
• Adaptability and comfort operating in a fast-paced, evolving growth environment.

Preferred

• Experience in health tech, subscription businesses, ecommerce, or B2B models that resemble consumer-scale lifecycle marketing.
• Experience partnering closely with Marketing Ops on automation, QA, and workflow optimization.
• Ability to discuss your marketing tech stack in detail (ESP, CDP, CRM, analytics, experimentation tools).
• Practical experience using AI tools to improve day-to-day marketing work, even at an early or experimental stage.
• Prior experience mentoring or managing a junior teammate.

What you'll love about us...
We have a whole host of perks for our people From life essentials to nice-to-haves, there are more than a few good reasons to love working with us. We strive to ensure Pelago employees have equitable access to healthcare, wellbeing, time away, and then some.

• Generous and meaningful equity package
• Full Medical, Dental, & Vision coverage
• 401k Plan
• Unlimited PTO Policy, 10 paid holidays, & company wide "Me Time" Days
• Paid maternity, paternity & new parent leave
• Flexible working environment
• Annual Learning and Development stipend to support continued learning and career development
• Wellness Reimbursement Program
• Access to Reproductive & Family Planning Care
• Substance Use Support for employees and family members

At this time, we are unable to offer visa sponsorship for this position.
Please note that Pelago is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process, please reach out to your recruiter.
The provided range reflects our US target salary range for this full-time position, which is part of our broader total compensation package, including incentive bonus program, stock options, comprehensive benefits, and incentive pay applicable to eligible roles. Individual pay within the range will vary based on a variety of factors like role-related experience and education, internal pay equity, and other relevant business factors. At Pelago, we are committed to an equitable and fair pay philosophy and review total compensation for our employees at least twice a year.
Base Pay Range