Sales & Marketing Associate - Bowie, United States - Collington

Description

The Sales & Marketing Associate promotes Collington, a senior living community, at planned events on and off campus, and especially through in-person community tours and appointments.

The Community Marketing Associate must exude exemplary customer service skills, complete all necessary sales follow-through utilizing our CRM (currently Salesforce), and work collaboratively with Collington stakeholders, team members, the Resident Marketing Committee, Resident Ambassadors Group and the Kendal Corporation Marketing Staff.

Essential Functions

Manage, organize, and complete marketing duties to meet the community's sales and occupancy goals in accordance with the organization's marketing plan and department policies and procedures.

Promote and coordinate presentations/tours and follow up communication with perspective residents.

Create attentive, professional, and caring relationships with potential prospective residents and their families through timely and professional communications to include telephone calls, emails, mailings, on campus tours and virtual appointments.

Document all activities promptly into our CRM (Salesforce).

Complete all necessary steps in the sales process after prospective resident places a reservation on a home, including securing deposits, coordinating financial and medical evaluation process, and ensuring that all items on the Sales & Closing Checklist are obtained, reviewed, and executed by depositors.

Assist in identifying innovative events and methods to increase visitation of targeted groups.

Assist in planning, sponsoring, organizing, and executing special events to inform and attract referrals and prospects to visit the community.

Presents and demonstrates the value and benefits of the community for its residents as appropriate to stimulate interest and sales.

Handles all walk-in and telephone inquiry activity.
Assists with all other marketing efforts as directed by the Sales and Marketing Director
Present all aspects of documents related to residency, including but not limited to required admission documents, leases, etc.
Provide on-site tours to prospects as needed (to include evenings and weekends).

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