Principal Product Manager, AI Customer Modeling and Measurements - Washington, DC

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. · Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our ...

Job description

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.
Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers' expectations while making a real impact for our company through our shared purpose.
When you join our company, we want you to feel valued, supported and proud to work here. That's why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.
GEICO is hiring a Principal Product Manager to lead our AI-powered Customer Modeling & Measurement platform — driving how AI models, customer journey data, and attribution systems work together to improve acquisition, conversion, and retention across our insurance products.

This is a principal-level IC role responsible for platform strategy and product execution — turning AI and measurement capabilities into scalable, business-impacting product systems used across Growth and Marketing.

This is a hybrid position, requiring on-site presence 2-3 days a week at one of the following locations: Seattle, WA; Chevy Chase, MD.

Role Mission
Build and scale a connected AI + Measurement platform that enables:

• AI-driven customer and funnel modeling for growth and retention
• Faster, more reliable customer journey measurement
• Modern attribution and performance insights

What You'll Own
AI Models for Customer Growth & Retention

• Define product strategy for AI-driven capabilities that improve quote, bind, cross-sell, and renewal outcomes
• Drive productization of models such as propensity, churn, and next-best-action in partnership with AI and Data Analytics teams
• Ensure models are operationalized into usable decision systems across digital and marketing journeys

AI-Enabled Measurement Platform

• Evolve GEICO's tag management and digital measurement capabilities to deliver faster and better insights
• Drive AI-assisted approaches to instrumentation quality, event coverage, and funnel visibility
• Reduce time from data capture to actionable insight for growth and marketing teams

Marketing Attribution

• Lead product direction for attribution and effectiveness measurement
• Enable practical multi-touch and experiment-informed attribution approaches
• Improve channel and campaign performance visibility for investment decisions

Principal PM Expectations

• Own platform vision and multi-quarter roadmap
• Connect AI models, measurement, and attribution into a unified product strategy
• Drive execution through Data Science, Engineering, and Analytics partners
• Focus on business outcomes — not just model or data outputs
• Influence senior stakeholders and cross-team priorities
• Create reusable platform capabilities, not one-off solutions

What We're Looking For

• Principal-level PM experience with AI/ML or data platforms
• Experience shipping model-driven or analytics-driven products
• Strong understanding of growth, lifecycle, or marketing measurement concepts
• Comfortable working closely with Data Science and Engineering teams
• Strategic thinker who is also execution-focused
• Strong stakeholder leadership and product judgment

Annual Salary
$146, $229,600.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge
Great Company:
At GEICO, we help our customers through life's twists and turns. Our mission is to protect people when they need it most and we're constantly evolving to stay ahead of their needs.

We're an iconic brand that thrives on innovation, exceeding our customers' expectations and enabling our collective success. From day one, you'll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people's lives.

Great Careers:
We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind. You'll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture:
We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards:
We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family's overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.