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Digital Communications Director - Washington, United States - NextGen Climate
Description
Job DescriptionJob Description Salary:
$98,000-$117,000
THE ROLE:
The Digital Communications Director will be responsible for strategizing, executing and managing NextGen's digital media — including our social-media influencer program and online advertising — as well as overseeing our owned social media platforms, website, and organic SMS and email organizing programs.
In short, this role leads all digital messaging for the nation's largest youth voter mobilization organization and works to advance our organizing and electoral priorities.
The Digital Communications Director will be experienced in developing and managing budgets for digital media campaigns — including in partnership with external consultants and partners — and is passionate about applying that experience to youth-oriented voter-registration and mobilization.
The ideal candidate has a passion for politics and a belief that young people will make the difference in America's future.
We value and are committed to diversity, equity, and inclusion as an organizationin theory and in practiceand our culture reflects that value and commitment.
We are committed to furthering issues like climate change, health care, and economic and racial justice from a progressive perspective, we seek to engage the public in these areas as well as others.
This role will report to theVice President of Communications .
This is a fully remote position with no location requirement. We encourage candidates from all locations within the United States to apply.
FLSA Classification:
Exempt
Remote Position:
Yes
Union Position:
No
Travel Requirements: 0-10%
End Date:
N/A
WHAT YOU'
LL ACHIEVE:
Social Media + Organic Digital Organizing:
Develop and implement digital media and organizing strategies for NextGen
Spearhead digital campaigns via actions on our website, such as petitions and advocacy forms
Serves as lead manager of ED social media accounts dedicated to growing online following across various platforms
Set up phone lines and calling campaigns via digital tools
Coordinate with field team and coalition partners to brainstorm effective and thoughtful ways to launch targeted campaigns for our audience
Lead NextGen America's broadcast SMS outreach to subscribers, including writing and setting up outgoing messages, launch keywords to advertise and manage SMS broadcast calendar
Manage NextGen America's email program by serving as lead writer, oversee checklisting/QA process and manage email calendar
Oversee our collection of actions and voter information resources on our website
Create & execute individualized content & social media plans for multiple campaigns
Manage relationships with vendors for digital tools
Review, advise, draft, and execute outbound content, web content & digital marketing plans when necessary for relevant programs
Propose new email and digital trends that will help innovate and modernizes NextGen's approach to advocacy and organizing
Paid Digital Vendors:
Maintaining relationships and leading NextGen's partnership with paid-media consultants and partners, e.g. creative consultants, media buyers, production firms, etc.
Work with the Vice President for Communications and across the organization on polling and research efforts to inform paid-media messaging and segmentation
Developing creative content and messaging for paid media in collaboration with internal and external partners
General:
Day to day management of digital and social media staff
Daily posting on ED social media accounts
Report back on digital campaigns and make recommendations for how to improve products
Drive forward rapid response components to maximize our organization's digital impact during pivotal movements for our organizational priorities
Strengthen our ladder of engagement to convert members into volunteers and eventually donors
Manage content creator (influencer) day to day vendor relations
Perform other duties as assigned
ABOUT YOU:
5-7 years of communications or digital work for political campaigns, nonprofit advocacy groups or marketing
3-5 years experience managing a social media/influencer team
3-5 years experience of general management developing the skills of a team
2-3 years of managing a budget
Superior writing skills
Demonstrated success in media planning and
performance
analysis
The candidate must be a smart strategic thinker and have demonstrated experience leading digital marketing and organizing strategies from inception to completion
Exceptional copyediting and proofreading skills
Proficiency with advocacy CRM tools such as Blue State Digital, NGPVAN, Convio or Salsa
Familiarity with CMS tools like WordPress and social media management platforms
The candidate must have excellent organizational and project management skills, and demonstrate a clear ability to adapt rapidly to evolving priorities and deadlines
The candidate must have a strong work ethic and demonstrate consistent attention to detail
Love working in a dynamic team environment
Be a positive, unselfish team player that sets the tone for everyone to do his or her best work
BONUS POINTS FOR:
Familiarity with graphics and editing tools like the Adobe Creative Suite
Experience with reporting and analytics tools including Google Analytics, Omniture, Facebook Analytics
SALARY INFORMATION:
The base salary range for this position is $98,000-$117,000.
The final base salary will be determined by various factors, including individual qualifications and internal parity, which will be objectively assessed during the interview process.
BENEFITS:
Our comprehensive benefits package plays an essential part in how we recognize you for your critical contribution toward our organization's mission.
Taking Care of Your Future:
Medical, dental and vision insurance: 100% coverage for you and for your dependents
Short-term disability, long-term disability and life insurance
401(k) plan - we'll match 100% up to 4% of your salary
Setting You Up for Success:
$150 per month to use toward your cell phone and internet costs
$100 per month to use toward your personal health and wellness goals
Flexible spending account for dependent care
Professional development opportunities to help you achieve your best self
ABOUT NEXTGEN AMERICA:
NextGen America is the leading national organization for engaging young people through voter education, registration and mobilization.
We invite 18-to-35 year olds — the largest and most diverse generation in American history — into our democracy to ensure our government works for them and to find new solutions to the dire challenges facing our society and the world.
Since 2013, NextGen America has registered more than 1.4 million young voters and educated many millions more, delivering more than the margin of victory for progressives in key races and building an electorate that will lead American politics for decades to come.
We are an equal opportunity employer, and we encourage people of diverse backgrounds and experiences to apply.
We value and are committed to diversity, equity, and inclusion as an organizationin theory and in practice, and our culture reflects that value and commitment.
We are committed to furthering issues like climate change, health care, and immigration from a progressive perspective, and we seek to engage the public in these areas as well as others.
We also recognize the urgency of confronting institutional racism and inequity within our political system and strive to make positive changes within our system as a result.
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