Marketing Manager - Coral Gables
5 hours ago
Job description
About Vertical DevelopmentsVertical Developments is a joint venture combining over 35 years of Peruvian real estate expertise from VYV Grupo Inmobiliario with the strategic strength of Location3 Investments, a U.S.-based real estate private equity firm founded in 2008.
Together, the partnership develops and markets innovative, high-quality residential projects, leveraging deep local knowledge and international investment acumen to deliver industry-leading real estate experiences.
Role Overview
Vertical Developments is seeking a dynamic and strategic Marketing Manager to lead the planning, development, and execution of comprehensive marketing initiatives across its portfolio of luxury residential projects.
The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and will play a key role in translating high-level brand vision into actionable campaigns and measurable results.
The ideal candidate is both strategic and operational — comfortable owning initiatives end-to-end while also delegating tasks effectively to internal team members and external partners.
Strong familiarity with real estate marketing materials, including architectural renderings, floor plans, lifestyle imagery, and pre-construction marketing assets, is essential.
Key ResponsibilitiesReport directly to the CMO and support the execution of overarching brand and marketing strategies
Lead the planning and implementation of digital and traditional marketing campaigns across multiple residential projects
Oversee branding efforts to ensure consistency across sales galleries, collateral, renderings, brochures, websites, and advertising
Collaborate closely with sales teams to align marketing initiatives with revenue goals
Manage vendors, agencies, and creative partners, ensuring deliverables are on-brand and on-time
Conduct market research and competitor analysis to inform positioning and campaign strategy
Analyze campaign performance metrics and optimize strategies accordingly
Coordinate PR, social media, email marketing, and paid media efforts
Effectively delegate and prioritize tasks to ensure streamlined execution across multiple active projects
Maintain a strong understanding of real estate marketing tools, including renderings, staging visuals, digital presentations, floor plans, and luxury lifestyle positioning
Qualifications
Proven experience developing and executing digital marketing strategies (SEO, SEM, PPC, email marketing, and paid social)
Strong understanding of real estate marketing, including pre-construction campaigns and visual asset coordination (renderings, floor plans, brochures, etc.)
Experience in branding, content strategy, and managing multi-channel campaigns
Ability to manage multiple timelines and delegate responsibilities efficiently
Expertise in market research, data analysis, and performance tracking
Strong PR and social media experience, with the ability to engage diverse target audiences
Demonstrated leadership and project management capabilities
Bachelor's degree in Marketing, Business Administration, or related field
Excellent communication, organizational, and presentation skills
Experience in luxury residential real estate marketing preferred
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