Marketing Director - Wichita - Dunbarton

    Dunbarton
    Dunbarton Wichita

    1 week ago

    Description

    Job Description

    The Marketing Director will lead a successful multi-channel marketing plan including internal and external communication, client acquisition and retention efforts, market research, performance metrics.

    • Craft persona-driven positioning to enhance visibility credibility voice of Keycentrix across segments articulate clear differentiated positioning storytelling thought leadership translate product capabilities into customer centric stories represent in pharmacy ecosystem conferences etc manage commercialization process create comprehensive solution briefs ROIs case studies digital campaigns sales enablement material manage marketing calendar conduct detailed market customer competitor research establish KPIs develop analytics behavioral data campaign metrics optimize strategies implement latest marketing trends technologies integrated multi-tiered efforts manage bids place media work with diverse groups simultaneously manage multiple priorities projects travel to customer sites industry events experience in workflows business design behavioral analysis Bachelors degree in Marketing or related field Pharmacist MBA concentration healthcare product commercialization preferred

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