Equine Marketing Specialist - Lancaster, United States - Nutramaxlabs Laboratories

Description

Summary of the Position: The Equine Marketing Specialist will assist the Equine Marketing team in coordinating and executing tasks and projects that align with organizational goals and objectives. As a marketing specialist you will be responsible for executing marketing campaigns, analyzing market trends, and identifying opportunities to promote our brand.

Roles and Responsibilities:

• Assist in the planning and execution of trade shows, including the Defender Kentucky Three-Day.
• Work with cross-functional teams to create compelling product messaging and ensure brand consistency across all marketing channels.
• Collaborate with our sales team to develop promotional materials and support their efforts in driving sales.
• Monitor and report on the performance of marketing campaigns, providing recommendations for improvement.
• Manage budgets and timelines for marketing initiatives to ensure timely execution and delivery.
• Keep the equine brand team and organization up to date on industry trends and changes in the competitive marketplace.
• Build relationships with key stakeholders.
• Perform other assigned duties as may be required in meeting company objectives.
• Assist in developing and then executing marketing campaigns to promote our equine products, including social media, email marketing, and print advertising.
• Communicate effectively with other departments within the organization and ensure understanding and alignment to marketing plans.
• Regular Attendance Required.

Minimum Requirements

• 1-2 years of experience. Marketing experience a plus.
• Have a growth mindset - be willing to ask questions and open to learning.
• Strong analytical skills with some experience in data analysis.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and external partners.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Must possess strong organizational, execution and leadership skills with the ability to multitask in a fast-paced environment.
• Passion for pets and the pet industry is a plus.

Education and Experience: A Bachelor's Degree in Marketing, Business, Communications, or relevant field and/or a minimum of three (3) years' experience in a communications/marketing role. Industry experience in the marketing of animal health, consumer health, nutritional or pharmaceutical industries desired. Animal background is preferred, but not required.

Supervisory Responsibilities: None

This position is 100% on site in Lancaster, SC.