Associate, Influencer Marketing - New York - Zocdoc

    Zocdoc
    Zocdoc New York

    4 days ago

    Description
    Our Mission

    Healthcare should work for patients, but it doesn't. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

    Zocdoc's mission is to give power to the patient. To do that, we've built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.

    We're 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.

    Your Impact On Our Mission

    Zocdoc is looking for an Associate, Influencer Marketing to join our Growth Marketing team. Reporting to the Acquisition Marketing Manager, you'll help manage and scale our influencer program in partnership with our Sr. Associate, Influencer Marketing and our external agency.

    This is an ideal role for someone who's equal parts data-driven and strategic, thrives in a fast-paced environment, and brings excellent attention to detail to everything from creative review to performance reporting.

    You'll enjoy this role if you are...
    • Personally motivated to drive measurable business results across diverse influencers and platforms.
    • Highly skilled at identifying trends and high-potential opportunities across Podcasts, YouTube, Instagram, and TikTok.
    • Passionate about building authentic creator relationships and proactive in pursuing new collaborations across platforms.
    • Resourceful and innovative, thriving in the evolving landscape of social media and content creation.
    Your day to day is...
    • Supporting influencer campaign execution across Podcast and YouTube-from planning through launch, optimization, and wrap reporting.
    • Partnering with our agency to identify, evaluate, and recommend creators and placements based on performance insights, audience fit, and budget.
    • Coordinating campaign logistics, including timelines, deliverables, approvals, tracking links/promo codes, and asset organization.
    • Reviewing influencer content for brand alignment, accuracy, and compliance with campaign requirements, and providing clear feedback when needed.
    • Monitoring and reporting performance using core acquisition metrics (e.g., CVR, ROAS, incremental lift where applicable), and helping translate results into actionable learnings.
    • Maintaining clean, accurate documentation (campaign trackers, creator databases, test results, learnings, and post-campaign recaps).
    • Contributing to strategy and testing by helping develop hypotheses (creative, offer, audience, format, partner mix) and supporting test design and analysis.
    • Collaborating cross-functionally with Brand, Creative, Legal/Compliance, and Analytics partners to ensure campaigns are executed smoothly and thoughtfully.
    You'll be successful in this role if you have...
    • At least 1 year of experience in influencer marketing, creator partnerships or performance marketing (Podcast/Youtube experience a plus).
    • Strong analytical skills and comfort working with performance data to inform decisions.
    • Exceptional attention to detail-you catch issues before they become problems and keep campaigns organized.
    • Solid project management skills: you can juggle multiple campaigns and deadlines without dropping the ball.
    • Clear, concise communication skills (written and verbal), including comfort collaborating with agencies and external partners
    Benefits
    • Flexible, hybrid work environment at our convenient Soho location
    • Unlimited Vacation
    • 100% paid employee health benefit options (including medical, dental, and vision)
    • Commuter Benefits
    • 401(k) with employer funded match
    • Corporate wellness program with Wellhub
    • Sabbatical leave (for employees with 5+ years of service)
    • Competitive paid parental leave and fertility/family planning reimbursement
    • Cell phone reimbursement
    • Catered lunch everyday along with beverages and snacks
    • Employee Resource Groups and ZocClubs to promote shared community and belonging
    • Great Place to Work Certified
    Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate's experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.

    NYC Base Salary Range

    $80,000-$105,000 USD

    About usZocdoc is the country's leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc's Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world's leading investors, and we believe we're still only scratching the surface of what we plan to accomplish.

    Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We're an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.

    Job Applicant Privacy Notice
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