Director of Marketing and Creative Services - Evansville - Evansville Goodwill

    Evansville Goodwill
    Evansville Goodwill Evansville

    2 days ago

    Description
    Why Evansville Goodwill?
    Join our team at Goodwill, where your work goes beyond a paycheck and directly supports our mission through life-changing programs like job training, digital skills, disability assistance programs, and high school diplomas for adults Your efforts make a real difference in people's lives.
    What You'll Do:
    The Director of Marketing & Creative Services advances Evansville Goodwill's mission by leading the strategy, execution, and storytelling that connect donors, shoppers, partners, and the community to the power of work. Reporting to the Vice President of Mission Advancement, you will guide marketing, communications, and creative efforts to ensure Goodwill's story is clear, consistent, and compelling across all channels-driving retail growth, mission awareness, and community impact throughout the tristate.
    Job Type: Full-time, Salaried Exempt
    Schedule: Standard business hours of weekdays 7:30 AM- 4:00 PM CT with flexibility for evenings, weekends, travel, and special events as needed
    Salary Range: $60,000-80,000 annually
    Responsibilities:
    • Marketing Strategy & Execution: Support the development and implementation of annual marketing, creative, and social media strategies; lead day-to-day execution from concept through completion using data, trends, and performance insights.
    • Brand, Content & Creative Leadership: Oversee storytelling and creative production across digital, print, video, photography, advertising, and environmental graphics while ensuring consistent application of Evansville Goodwill's brand standards.
    • Digital Platforms & Performance: Manage website, email marketing, SEO/SEM, and social media channels to grow engagement and traffic; monitor KPIs, analyze results, and report outcomes to leadership with optimization recommendations.
    • Collaboration & Partnerships: Partner with Retail, Mission Services, and Mission Advancement teams to deliver timely, coordinated marketing support; assist with fundraising campaigns, events, donor outreach, and cultivation of community and philanthropic partnerships.
    • Team, Vendor & Budget Management: Lead, coach, and develop marketing and creative staff; manage external agencies and vendors; assist with advertising budget development, tracking, and alignment with organizational priorities.
    What You'll Bring:
    • Bachelor's degree in marketing, communications, graphic design, or related field; equivalent experience considered.
    • 3-5 years of leadership experience in marketing, communications, creative, or digital roles with hands-on content and design involvement.
    • Strong strategic, creative, analytical, and organizational skills with the ability to manage multiple initiatives and meet deadlines.
    • Experience with social media platforms, content calendars, analytics, and reporting.
    • Proficiency with tools such as Canva, WordPress, Adobe Creative Suite, Constant Contact, Microsoft Office/GSuite, video editing software, and digital collaboration platforms.
    • Excellent written and verbal communication skills with strong attention to detail.
    • Ability to work a flexible schedule, travel regularly throughout the territory, and represent Goodwill professionally in the community.
    • Valid driver's license and auto insurance, reliable transportation, and ability to pass pre-employment and random drug testing and criminal background checks.
    Physical & Work Requirements:
    • Ability to twist, bend, squat, reach, stoop, kneel, crouch, push, and pull as needed.
    • Ability to lift up to 20 lbs independently and assist with team lifting or equipment use for items over 40 lbs.
    • Work occurs primarily indoors with occasional exposure to outdoor temperatures and moderate noise levels; may encounter occupational allergens such as dust, animal hair/dander, and perfumes.
    Employee Benefits
    Full Time Employees: For Full-Time Employees, Goodwill offers a total rewards package of: competitive wages, bonus eligibility, annual merit increase eligibility, paid sick time, paid vacation days, 10 paid holidays annually, employee fitness center, employee health clinics, dental, medical, HSA, vision, retirement plan, life insurance, student loan forgiveness eligible, employee discount, and mileage reimbursement.
    We value a variety of backgrounds, including those who have had prior contact with the criminal legal system. Evansville Goodwill Industries is committed to providing formerly incarcerated individuals and individuals with arrest or conviction records a fair chance at employment.
    Evansville Goodwill Industries, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
    This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
    -Evansville Goodwill Industries, Inc. and Goodwill Educates, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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