Digital SAE, Influencer - New York City

Full-time · Description · Senior Account Executive, Digital Strategy (Influencer + Social Media) · What we need: · EveryWhere, a MikeWorldWide (MWW) company, is looking for an Senior Account Executive to join our global Digital practice and provide influencer marketing strategy a ...

Job description

Full-time

Description

Senior Account Executive, Digital Strategy (Influencer + Social Media)

What we need:

EveryWhere, a MikeWorldWide (MWW) company, is looking for an Senior Account Executive to join our global Digital practice and provide influencer marketing strategy and support across a range of Consumer clients. This role will blend client service with influencer relations, serving as the day-to-day lead to ensure that programs are executed seamlessly, delivering measurable results. The ideal candidate thrives in fast-paced environments, is highly organized, and has a proven track record in managing influencer campaigns, nurturing talent relationships, and leveraging data analytics to refine strategies and optimize performance. This individual will be instrumental in ensuring the success of our influencer programs while building strong, mutually beneficial partnerships with talent.

 Primary Responsibilities:

· Craft and execute end-to-end, full-scale influencer campaigns including client briefing process, influencer identification and negotiations, activation, content approvals, managing paid boosting (whitelisting), and reporting and analytics

· Manage the overall quality of work on multiple accounts by demonstrating professionalism and team leadership as a day-to-day client contact; assist in successfully growing existing accounts in meaningful areas by pinpointing upsell and renewal opportunities

· Support influencers at on-site events, ensuring alignment with brand objectives and seamless execution

· Support event planning for influencer events, including activities such as location research, activity coordination and overall experience recommendations to align with brand objectives

· Demonstrate quick learning for client's industry and products – particularly in the consumer tech space and photography industry. Any prior experience with cameras and photography is a plus.

· Bring extreme critical thinking to the team and demonstrate and ability to "connect the dots" through various account activities

· Deliver client-ready materials, including strategic programs/plans; edit junior team materials  

· Collaborate on or lead proposals, staffing plans and timelines for client projects and new business prospects; partner with digital executives and peers on budgetary issues, including account profitability 

· Oversee the flow of content assets from influencers to clients, ensuring alignment with creative briefs and brand guidelines

· Coordinate influencer product logistics, including inventory management and shipments

· Work closely with the day-to-day social media team and community managers on content distribution/curation with specific focus on Instagram, Facebook, Pinterest, LinkedIn and TikTok

· Stay on top of industry trends and social platform updates to proactively recommend brand activations

· Analyze key metrics to refine strategies and ensure campaigns maximize traffic, engagement, and ROI

· Leverage social media listening and measurement tools to pull insights and create performance reports

· Willingness to travel, if necessary, and attend off-site events and meetings

 What you have to have:

• 3- 5 years of experience that      includes influencer marketing, content strategy and social media management
• Prior experience with social      media listening (Netbase, Brandwatch, Sysomos, etc.), publishing      (Sprinklr, Sprout, etc.), social media competitive intelligence (Rival IQ,      Shareablee, etc.) and influencer marketing tools (CreatorIQ, Captiv8, Upfluence,      etc.) are musts.
• Knowledge of social media      advertising options across Facebook/Instagram, Twitter, TikTok, Snapchat,      YouTube and/or LinkedIn 
• Demonstrated      success managing influencer partnerships, including contracting,      negotiation, and content review 
• Exceptional oral and written      communication skills, with a talent for proofreading and attention to      detail 
• Proven ability to manage tight      deadlines and multiple priorities without sacrificing quality 
• Demonstrated experience      maintaining client interaction on a daily basis and helping the account      team retain and grow the business 
• Ability to think strategically      and creatively, with a proactive and solutions-oriented mindset.
• Experience mentoring junior staff      and collaborating across teams to ensure account success.
• Strong presentation and      interpersonal skills, with the ability to build and maintain client      relationships.
• A passion for learning and      development within a dynamic agency environment.

Our Benefits:

We believe in flexibility and have the structure to make that our reality. MWWLife is our robust suite of benefits, programs, and incentives designed to support our employees' experience during every phase of their careers. Forged in the spirit of flexibility and growth, it's about the freedom to live your best life, both personally and professionally, and embodies the culture of caring that we cultivate at MikeWorldWide. 

Highlights Includes:

· Unlimited PTO 

· Pre-PTO

· Mental Health Awareness Days

· Friday Freeze

· Summer Fridays

· Commuter Benefits

· Professional Trainings and Workshops

· Phone and Gym/Fitness Stipend  

· Offices are closed between Christmas Eve and New Year's Day 

Our Values:

At MWW, our values are what set us apart and give us the energy to move forward with confidence and excellence. 

· Passion: We have a real passion for what we do. It's why we get up every day and it's what drives us to work harder, care more and execute flawlessly. 

· Inclusivity: We're inclusive – for real. Our respect and appreciation for diverse backgrounds and perspectives lead us to greater innovation, enhanced creativity, and richer experiences. 

· Curiosity: Our endless curiosity opens us up to new ideas, collaboration, and growth. It drives our desire to immerse ourselves in the knowledge of others and the culture of the world about us. 

· Empathy: Our authentic empathy gives us a sense of understanding which informs our work, enhances our ability to deliver for clients and elevates us from colleagues to family 

· Independence: Our hard-earned independence gives us the freedom and flexibility to dream big, take risks and do what's right – for our clients, our agency and each other 

· Initiative: We have a spirited initiative – we're fast, focused and fearless. It's that confidence and pride in our ability to deliver exceptional work for exceptional clients.

Our Philosophy:

At MikeWorldWide, we are built to care. We care about each other, our clients, our work and our world. We have an inherent collective empathy that informs our ideas, energizes our work and elevates us from likable colleagues to beloved family. 

We're an independent agency and we care a lot about that. Our independence gives us the freedom and flexibility to dream big, take the risks worth taking, and to do the work worth caring about. Most importantly, it lets us do what's right, for our employees, our families and friends, and of course, our clients.

 

Creating authentic and lasting connections for our clients—and the people who value those clients—is why we exist. We want them to be loved because their success is ours. And so, for them, we create work that people care about because now, more than ever, CARING COUNTS.

We celebrate diversity in our employees and partners, and we're committed to building a safe and inclusive workplace environment where we all can feel comfortable and thrive while we bring our best ideas to life. We're proud to be an equal opportunity employer, and we encourage future MWW families from traditionally underrepresented and underserved communities to apply. 

Requirements

• 3- 5 years of experience that      includes influencer marketing, content strategy and social media management
• Prior experience with social      media listening (Netbase, Brandwatch, Sysomos, etc.), publishing      (Sprinklr, Sprout, etc.), social media competitive intelligence (Rival IQ,      Shareablee, etc.) and influencer marketing tools (CreatorIQ, Captiv8, Upfluence,      etc.) are musts.
• Knowledge of social media      advertising options across Facebook/Instagram, Twitter, TikTok, Snapchat,      YouTube and/or LinkedIn 
• Demonstrated      success managing influencer partnerships, including contracting,      negotiation, and content review 
• Exceptional oral and written      communication skills, with a talent for proofreading and attention to      detail 
• Proven ability to manage tight      deadlines and multiple priorities without sacrificing quality 
• Demonstrated experience      maintaining client interaction on a daily basis and helping the account      team retain and grow the business 
• Ability to think strategically      and creatively, with a proactive and solutions-oriented mindset.
• Experience mentoring junior staff      and collaborating across teams to ensure account success.
• Strong presentation and      interpersonal skills, with the ability to build and maintain client      relationships.
• A passion for learning and      development within a dynamic agency environment.