Marketing Specialist - Cambridge - Vizgen

    Vizgen
    Vizgen Cambridge

    1 week ago

    Description

    Marketing Specialist

    Vizgen

    Base pay range

    $70,000.00/yr - $87,000.00/yr

    About Vizgen

    Vizgen is a rapidly growing company that has commercialized the next generation of single cell spatial genomics tools that enable researchers to gain new insight into the biological systems that underlie human health and disease. The company's groundbreaking MERSCOPE product utilizes MERFISH spatial transcriptomics technology to image RNA molecules with high accuracy and unrivaled detection efficiency at subcellular resolution. MERFISH provides transformative insight into a wide range of tissue-scale basic research and translational medicine in oncology, immunology, neuroscience, infectious disease, developmental biology, and regenerative medicine.

    The Role

    Were looking for a motivated and detail-oriented Marketing Specialist or Coordinator to join our dynamic team. This is a hands?on role for someone early in their career (13 years of experience) who thrives in a fast?paced environment, enjoys learning new skills, and takes ownership of projects from start to finish. Youll have the opportunity to work across digital, events, and content marketing while partnering with experienced mentors and external agencies.

    Responsibilities

    • Draft, edit, and proof marketing materials including emails, web copy, social posts, and event content that align with Vizgens brand and tone of voice.
    • Support the development and execution of email campaigns, nurture sequences, and customer communications through HubSpot and Salesforce.
    • Maintain the marketing content calendar, coordinating with internal teams for campaign launches, webinars, and product announcements.
    • Create and schedule organic and paid social media content, track and monitor performance metrics, and collaborate with external partners to optimize engagement.
    • Assist in the planning and execution of scientific conferences and trade shows, including logistics coordination, promotional materials, and on?site support.
    • Manage Vizgens website updates by coordinating with external partners on large?scale changes and handling day?to?day edits and optimizations through WordPress.
    • Track, analyze, and report on marketing metrics and campaign performance, highlighting insights and opportunities for improvement.
    • Manage vendor invoices, marketing assets, and budget tracking in collaboration with marketing leadership.
    • Conduct competitive research and summarize market trends to support product and campaign strategy.
    • Contribute to new initiatives by identifying ways to streamline processes, enhance brand storytelling, and drive lead generation.

    Requirements

    • Bachelors degree in marketing, communications, life sciences, or a related field.
    • 13 years of professional marketing experience, preferably in life sciences, biotech, or technology.
    • The ideal candidate will have foundational understanding of Life Sciences and an eagerness to learn more.
    • Exceptional writing and editing skills with a strong sense of tone, accuracy, and attention to detail.
    • Experience managing social media platforms (LinkedIn, X, Instagram, Blusky) and tracking campaign analytics.
    • Demonstrated ability to balance multiple projects and meet deadlines in a fast?moving environment.
    • Basic familiarity with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce a plus).
    • Experience supporting webinars, paid search (SEM), or SEO optimization projects.
    • Comfortable working with creative and design tools (Canva, Adobe Creative Suite, or similar).
    • Strong visual eye and understanding of brand consistency.
    • Collaborative mindset and willingness to take initiative a true team player with a figure it out attitude.
    • Willingness to travel to 23 conferences per year for on?site events.

    Seniority level

    Entry level

    Employment type

    Full?time

    Job function

    Marketing and Sales

    WE ARE AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER. Vizgen affords equal employment opportunity to all qualified persons regardless of race, color, religious creed, national origin, age, military status, sexual orientation, disability, genetic information, gender identity, gender expression or gender unless based upon a bona fide occupational qualification.

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