Senior Product Manager - Madison, United States - DiaSorin

Description

Job Title:
Sr Product Manager Place of Work: Stillwater, MN

Relocation Assistance:
Yes Home/

Office Base:

Hybrid with a mix of 3 days per week in the office and option for 2 days remote (must have permanent residence within driving distance of Stillwater, MN) Your Mission Here at DiaSorin, the global leader in the laboratory diagnostics market specializing in immunodiagnostics and molecular diagnostics segments, this role supports the US immunodiagnostics (Immuno) segment with the aim to simplify specialty testing within the LIAISON family of solutions designed for hospitals and private testing laboratories.

Under the direction of the Sr. Strategic Marketing Manager, the Sr.

Product Manager will be the subject matter expert, responsible for developing and leading the marketing strategy for the Gastrointestinal and Hypertension franchises as key elements to the growth strategy for DiaSorin's specialty testing solution.

This includes planning and execution of sales enablement for growth of share in the US market.

In addition to the direct business, this role will also support efforts for clinical / scientific education needs and KOL collaboration.

As the Sr.

Product Manager, you'll be a leader within the team and looked to for new and creative solutions to drive your franchises.

You are flexible, can assess the situation quickly, and pivot as necessary managing multiple competing priorities based on organizational needs.

You are able to analyze data, recognize patterns, and present succinctly with clear recommendations for action even when things are not certain or the way forward is unclear.

As a cross-functional collaborator, you keep the customer at the center of everything you do, building and maintaining strong relationships with internal DiaSorin stakeholders (e.g., sales, applications, support, corporate marketing, other internal functions associated with internal product lifecycle management, etc.), external laboratory customers, and external franchise specific partnerships to deliver customer-centric LIAISON solutions.

We believe in a respectful and supportive workplace that attracts and celebrates the uniqueness of a diverse workforce that represents our community and customers.

Key Duties And Responsibilities Of Sr Product Manager

Subject matter expert for the field / sales support and training programs for the Gastrointestinal and Hypertension franchises
Evidence-based approach to market research and analysis in developing robust franchise plans
Remain up to date with competitive landscape / intelligence
Establish market size and share positions by disease state within the franchises
Be familiar with relevant publications / guidelines and assess the payor / provider environment
Test current franchise assumptions to ensure balanced strategic plans for both the Gastrointestinal and Hypertension franchises
As needed, create strategic market opportunity assessments for the US market
Develop business cases to recommend best next steps to grow the franchise(s) executing on plan development, presentation, and delivery of the resulting action plan once buy in is secured
Lead and execute the marketing strategy for the Gastrointestinal and Hypertension franchises
Responsible for 5-year strategic plan development, presentation, and execution; liaising with the corporate marketing team and local US commercial teams to ensure support and alignment
Demonstrate persuasive storytelling to US and global internal stakeholders as market research, regular reporting, franchise, and similar plans are presented
Provide leadership to sales for target account programs and support for sales efforts
Proactively monitor franchises and alert leadership of business risks and opportunities
Participate in the financial planning process through involvement in budgeting capital analyses and continuous improvement
Develop a sales forecast that reflects the market opportunities for each product line and meets the organization's strategic financial goals
Track and monitor performance to ensure achievement of financial objectives and alignment with commercial teams by providing consistent franchise reporting to executive leadership with deep-dive assessments of the business as needed
Coordinate with product development teams in establishing design goals / product updates to ensure we deliver the right product based on explicit customer needs
Work with project leaders and technical staff to monitor product development progress and obtain customer feedback as needed
Establish, maintain, and own external partner relationships specific to your franchises
Drive the planning and execution of sales enablement for growth of share in the US market

Lead the development of both internal and customer facing material and messaging to enable priority changes that will improve franchise performance, e.g., product positioning assets, publication summaries, objection handling support, brochures, social media campaigns, customer testimonials, etc.

Deliver customer facing presentations as needed, e.g., speak at conferences, support educational lunch and learn presentations, and support sales with technical or pipeline customer discussions
Assist with planning, review, and completion of the scientific studies for development of new products, coordinating activities with outside scientists as necessary
Other duties may be assigned based on department or organizational business needs
Basic Qualifications ( Required )

Education

Bachelor's degree (preferred Business / Marketing / Biological Sciences)
Experience

At least two of the following:

At least 5 years of demonstrated commercial health care experience (e.g., sales, marketing, product management, sales operations, or similar)
At least 2 years of direct-to-clinician marketing experience
At least 2 years of IVD (in vitro diagnostics) marketing experience with capital equipment industry experience a plus
Experience managing the launch of at least 1 IVD product
At least 2 years of life sciences or health care specific agency or consulting experience
Desirable Qualifications ( Not Required )

Education

Additional relevant education or training beyond education requirements described above is a plus
Experience

8+ years marketing / sales / analytics / or similar experience in the IVD / health care / life sciences industry
Scientific background sufficient to understand / explain product characteristics
Knowledge of the IVD industry in the US
Diagnostic sales experience, capital sales experience a plus
Knowledge of regulatory environment in which products are sold and applicable regulatory agencies such as the FDA, CLIA, etc.
Demonstrated understanding of the US health care landscape and payer / provider dynamics
Laboratory experience is a plus, e.g., Prior Medical Technologist, Clinical Laboratory Technicians (CLTs) or Medical Laboratory Technicians (MLTs) background or other 'hands on' laboratory experience
Experience across all aspects of traditional marketing, e.g., messaging / positioning, insight generation and application, targeting, communications platform development, technical support materials, creative execution, measurement strategy, and business planning
Experience launching new capabilities, best practices, and/or new ways of working across an organization
Demonstrates ability to identify, plan, and execute marketing campaigns based on strategic goals and initiatives
Project management experience
Demonstrates strong analytical, financial and technical competencies; experience in preparation of technical reports and product specification information
Familiarity with Software / Business Tools

Intermediate to advanced proficiency with real-time collaboration in Microsoft Office, especially Microsoft SharePoint / Teams / cloud-based environment
Data analytics and organization via Excel
Visualization and storytelling via PowerPoint presentations
Salesforce
SmartSheet
Working Conditions

Travel required up to 30%

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