Events Marketing Manager - Cincinnati - Carefeed

    Carefeed
    Carefeed Cincinnati

    1 week ago

    Description
    About Us: Carefeed is the platform senior living and long-term care providers use to bring order, clarity, and calm to their day. By replacing paper, calls, and disconnected tools with an all-in-one platform, Carefeed digitizes and automates the work that takes teams away from residents and families.
    Carefeed works alongside existing EHR and HR systems and supports the way providers already operate. It reduces strain, keeps communities organized, and gives staff the time and confidence to focus on what matters most. Providers choose Carefeed because it is simple to learn, powerful in practice, and built for the realities of multi-community care.
    Trusted by thousands of communities across the US and Canada, Carefeed helps every organization deliver a better experience for residents, families, and the teams who care for them.
    About the Opportunity: We're looking for an Events Marketing Manager who loves event planning as much as they love the senior living world and the people who make it work. This role is for someone who brings energy, jumps in, solves problems on the fly and wants to help more communities use Carefeed to make life easier for staff and residents.
    You'll manage 35 plus events a year including conferences, trade shows, state association partnerships, webinars and our podcast. You'll elevate our booth presence, create cohesive themes, grow our relationships with associations, secure more speaking opportunities and make sure every event feels thoughtful and on brand. This means you'll also manage the logistics, the shipping, the deadlines, and the many moving parts that come with running great events.
    You will work closely with sales to plan outreach before events and follow up after. You will enrich attendee lists, track leads and help the team show up prepared. You will also learn or already know how to run webinars and podcast recordings. Curiosity matters here, especially when it comes to using AI to lighten repetitive work.
    This role is on-site in Cincinnati and reports to the VP of Marketing.
    Responsibilities:
    • Plan and execute memorable events
      • Manage every detail of Carefeed's event presence including booth theme, materials, swag, shipping, exhibitor services and vendor coordination
      • Own the full event calendar and make sure each event aligns with company goals
      • Raise the quality of our events year over year through better themes, improved design and stronger relationships with associations
      • Handle all logistics from registration to on-site setup and teardown
    • Support sales at every stage
      • Align with sales on pre-event outreach, on site plans and post event follow up
      • Prepare materials such as messaging, collateral, decks, talking points and follow up templates
      • Track and report leads and event performance and ensure data is clean and correctly attributed
    • Create engaging experiences
      • Develop on brand booth ideas that catch attention and encourage conversation
      • Bring creative thinking to giveaways, activities and engagement tactics that fit who we are
      • Look for opportunities to make Carefeed stand out positively in a crowded space
    • Manage webinars and podcast operations
      • Run the tech and logistics for webinars and support speakers
      • Help schedule, coordinate and manage the recording process for the Carefeed podcast
    • Measure results and improve
      • Enrich conference lists with missing data
      • Track metrics such as leads, pipeline and cost per lead
      • Recommend improvements based to performance and feedback
      • Manage budgets and maintain strong relationships with national and state associations
    Skills:
    • Strong project management skills with the ability to juggle multiple deadlines
    • Excellent communication and collaboration skills
    • Familiarity with HubSpot and virtual event tools, or a demonstrated ability to learn new software
    • Curiosity about new tools, including AI, to streamline and improve workflows
    • Calm under pressure with the ability to adapt seamlessly to change
    • Genuine interest in the senior living industry and the people who work in it
    Qualifications:
    • 3+ years of experience in event marketing (B2B SaaS or healthcare preferred)
    • Bachelor's degree in related field or equivalent experience
    • Proven ability to plan and execute a high volume of events
    • On-site in Cincinnati
    Work Location: On-site in Cincinnati, OH
    FLSA Status: Full-time, Exempt
    Travel Requirement: Up to 10% for conferences and events
    What You'll Love:
    • Join a fast-growing startup making a real impact in the lives of senior care providers and their communities
    • Comprehensive medical, dental, and vision insurance to support your health and well-being
    • 401(k) plan to help you plan for the future
    • Paid vacation, sick time, and company-paid holidays to support work-life balance
    • A culture that values growth and development, with opportunities to grow your career as we scale

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