Brand Manager - Tolleson, United States - Shamrock Foods
Description
At Shamrock Farms, we're doing dairy differently.We are looking for a Brand Manager to join our passionate and entrepreneurial team and take a fresh take on dairy.
The Brand Manager will be responsible for taking a general management and marketing functional leadership approach to manage a portfolio of Shamrock Farms products, leading a cross functional teams and proactively analyzing market trends to create high impact initiative to drive incremental growth and long-term brand equity.
Essential Duties:
Leading branded portfolio product performance analysis including market trends, SKU rationalization, and new item additionsAnalyze business, competitive, consumer, customer and culinary trends and data, translating insights to growth driving initiativesLead large cross-functional teams from initial project scoping and project kickoff through commercialization and post launch evaluationLead brand strategy development and execution across multiple channels and support development of annual portfolio plans across the 6 Ps-positioning, product assortment, pricing, promotion, placement and packaging as consumer advocate and brand championLead execution of traditional and digital consumer advertising, public relations, sponsorships, events, packaging, and earned /paid mediaLead retail specific activation strategy and executionLead the development of effective marketing campaigns including brief development and analyzing campaign impactWork directly with sales and analytics team to develop and implement competitive sell in presentations, trade programs, materials, and presentations to drive incremental growthAdditional duties as assignedQualifications: Bachelor's degree in Marketing, Business or related field, MBA preferred 3-5 years of brand or product management in CPG or beverage preferredExperience with Circana/IRI or Nielsen preferredStrong analytical skills and business acumenPrior P&L exposure preferredTrack record of project management experienceExperience in a startup environment is a plusSelf-starter with a desire to rollup sleeves, managing competing priorities and work tacticallyAbility to work collaboratively across cross-functional teamsAbility to think fast and react in a fast paced, results driven environmentPassion for beverage and dairyProficient in Microsoft office suite with advanced skills in ExcelMust be able and willing to drive a car
Corporate Summary:
At Shamrock Foods Company, people come first – our associates, our customers, and the families we serve across the nation.
A privately-held, family-owned and -operated Forbes 500 company, Shamrock is an innovator in the food industry and has been since being founded in Arizona in 1922.
Our Mission:
At Shamrock Foods Company, we live by our founding family's motto to "treat associates like family and customers like friends."Why work for us?Benefits are a major part of your overall compensation, and we believe offering them at an affordable cost is not only the right thing to do, but it helps keep you and your family healthy.
That's why Shamrock Foods pays for the majority of your health insurance, allowing you to take home more of your paycheck.
And it doesn't stop there - our associates also enjoy additional benefits such as 401(k) Savings Plan, Profit Sharing, Paid Time Off, as well as our incredible growth opportunities, continued education and wellness programs.
Equal Opportunity EmployerAt Shamrock Foods Co all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity or any other basis protected by applicable law.