Director, Marketing, Sohonos - Cambridge, United States - IPSEN

Description

The Director, Sohonos Marketing is a key leadership role within the Rare Disease Commercial team.

The Director will report to the VP, Marketing, Rare Disease and will be a member of the Rare Disease Marketing leadership team.

The Director is responsible for the overall sales performance of Sohonos and is accountable for directing and leading the development and execution of marketing strategies for the Sohonos brand and assigned customer segments (i.e. HCPs incl. Nurses, Caregivers and Patients).

The development of short / mid / and long-term strategies, annual brand plans and tactical plans and related measurement activities in rare diseases, especially rare bone disease, is complex and involves several internal functions as well as sophisticated external partners.

As such, the Director role equires scientific acumen, strong knowledge and application of marketing disciplines, as well as effective leadership skills to ensure cross-functional collaboration, effective decision-making, and clear guidance to ensure financial targets & other objectives are met with seamless execution.

Main responsibilities & Job Expectations
Direct the development & implementation of creative/innovative, patient-centric and appropriate brand marketing strategies and plans that are fully integrated across the team to ensure seamless execution
Ensure all annual commercial objectives associated with Sohonos are achieved, including sales and margin targets, and other KPIs
Facilitate and ensure effective and efficient cross-functional collaboration and alignment with other marketing teams, sales, medical affairs, managed care, reimbursement, business analytics, and others in and outside the Business Unit to meet or exceed brand objectives
Develop, recommend and manage marketing budgets for Sohonos for both approved indication
Pilot the launch oversight cross-functional team
Ensure commercial operational objectives, goals, and KPIs are met. Identify potential significant - positive or negative - deviations as early as possible and provide management updates
When course correction is required recommend or make adjustments with a sense of urgency
Lead account planning projects, ensuring excellence and cross-functional efforts

Forecasting and monitoring gross and net sales: conducting channel and payer assessments in line with managed markets strategy to ensure brand contributions are in line with corporate expectations.

Work closely with appropriate internal and external vendors to develop & execute appropriate market research initiatives that identify/confirm key business needs.

Develop and deliver clear and comprehensive business reviews as required
Identify & align all required resources – internally and externally – to ensure effective and seamless achievement of goals.

Includes identifying, negotiating with and managing third-party/external vendors to support plans and activities, e.g., advertising firms and other outside parties.

Negotiates to ensure best terms for Ipsen and effectively manages third-party firm performance through all stages of delivery
Work closely with Business Unit leadership and to contribute to the development and realization of Business Unit vision and plans
Act in full compliance with all laws, regulations and policies
Utilize only approved resources and messages to meet goals and targets
Coach and support the development of others
Knowledge, Abilities & Experience
BA/BS is required; MBA or advanced scientific degree is strongly preferred
At least 12 years of biopharma commercial leadership including at least 5 years of marketing in rare or specialty area
Demonstrated experience with launches in rare / ultra rare diseases
Several years of experience leading marketing and/or brand teams
Previous significant experience in developing and executing brand strategic and tactical plans, including refined patient finding strategies
Demonstrated ability to interact with internal stakeholders, including senior leaders across commercial and internal functions
Demonstrated ability to interact with and external stakeholders, including medical thought leaders, organized patient organizations, and others
Proven track record for consistently meeting or exceeding quantitative and qualitative targets
Key Technical Competencies Required
Market, Disease and Product Knowledge
Business Analytics and Insights
Customer Understanding, especially Patient
Strategic Marketing
Operational Planning
Customer Engagement
The annual base salary range for this position is $180,750 - $265,100
This job is eligible to participate in our short-term incentives program as well as our long-term incentives program.

At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts.

Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.

The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting.

Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.

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