Content Marketing Strategist - Franksville, Wisconsin, United States
1 day ago
Job description
Go Maverick Group has a rapidly growing client who is seeking a highly organized and execution-focused Content Marketing Strategist to support day-to-day marketing programs across digital channels, customer communications, and eCommerce initiatives. This role is ideal for a detail-oriented marketer who enjoys managing multiple initiatives, maintaining digital assets, and supporting demand-generation efforts in a B2B manufacturing environment.
The Content Marketing Strategist will play a hands-on role in executing social media, website updates, email marketing, and eCommerce support—working closely with Marketing, Sales, Product, and external partners to ensure consistent, high-quality brand execution.
Key Responsibilities:
Digital & Website Management
- Maintain and update the client's website, including product pages, landing pages, content updates, and basic SEO best practices.
- Coordinate website content updates with Product, Sales, and Engineering teams.
- Monitor website performance metrics (traffic, engagement, lead activity) and support reporting efforts.
Social Media & Content Execution
- Execute social media posting schedules across LinkedIn and other relevant B2B platforms.
- Develop and publish product, application, and company content in alignment with brand guidelines.
- Monitor engagement, comments, and basic analytics to inform content optimization.
- Create and maintain a content calendar.
Email Marketing & Campaign Support
- Build, schedule, and deploy email campaigns using marketing automation tools (e.g., HubSpot, Mailchimp, or similar).
- Manage tradeshows.
- Support newsletters, product announcements, promotions, and customer communications.
- Maintain email lists, segment audiences, and ensure data hygiene.
eCommerce & Digital Sales Support
- Support eCommerce initiatives, including product uploads, content updates, promotions, and merchandising coordination.
- Assist with pricing updates, SKU organization, and product content accuracy in collaboration with Product and Operations.
- Help monitor eCommerce performance and customer behavior trends.
Marketing Operations & Coordination
- Manage marketing calendars, timelines, and project tracking to ensure on-time execution.
- Coordinate with external vendors, agencies, and internal stakeholders as needed.
- Maintain marketing assets, templates, and documentation.
- Support trade shows, promotions, and special initiatives as assigned.
Required:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5-7 years of marketing, communications, or digital marketing experience (B2B preferred).
- Hands-on experience with social media, email marketing, and website content management.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- High attention to detail and follow-through.
- Current professional portfolio required.
Preferred:
- Experience in B2B manufacturing, industrial products, or technical markets.
- Familiarity with CMS platforms (WordPress, Shopify, or similar).
- Experience with marketing automation tools (HubSpot preferred).
- Basic understanding of SEO, analytics (GA4), and eCommerce fundamentals.
Success Metrics
- Timely and accurate execution of marketing campaigns
- Website content accuracy and freshness
- Email engagement and list growth
- Social media consistency and engagement growth
- Strong internal collaboration and reliability
If you are looking to join a company that truly values a positive workplace culture and your contributions can make a genuine impact, then this could be the place for you. This is a newly created role within a fast-growing organization, offering a competitive salary, performance bonus eligibility, generous PTO, comprehensive benefits, a 401k, and more. This position is fully remote, but does require travel to the Franksville, WI location once/month and a willingness to work within the Central Time Zone hours.
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