Visionary Channel Strategist - Hanover - beBeeMediaLeader

Job title: Media Director

Description

Strategic Media Leader

The ideal candidate will be responsible for developing comprehensive omnichannel media campaigns to meet client goals. This includes media channel strategy, tactical recommendations, including RFP development, and projections analyses to determine spend by channel and by tactic.

A key aspect of this role is gathering target audience insights from research tools and media partner insights, including consumption habits, channel preference, etc. and collaborating with internal teams to ensure that media strategies are properly integrated within larger marketing programs.

• Develops tactical plans that align with business objectives;
• Provides guidance on scoping, staff development, process improvements, and client satisfaction;

• Fosters strong relationships with clients and key stakeholders at partner agencies;