Sales Director - Hurst, TX, US
1 day ago
Job description
Job Title: Sales Director
Position Summary
The Sales Director (SD) is responsible for leading, coaching, and developing a team of Sales Representatives covering an assigned customer and prospect base. This role owns revenue performance and execution across: outbound sales activity, new business acquisition, warranty sales, and adherence to defined activity standards. The SD ensures consistent sales execution, pipeline discipline, and customer experience.
Key Responsibilities
Sales Leadership and Team Management
•Lead, coach, and manage a team of Sales Representatives
•Set clear expectations for performance, activity standards, and sales behaviors
•Conduct regular 1-on-1's coaching, call reviews, pipeline reviews, and feedback
•Recruit, onboard, and develop sales talent to meet the business needs
Activity Standards and Execution
•Establish, monitor, and enforce daily and weekly activity standards
•Ensure consistent execution of sales processes across the region
•Drive productivity and effective time management across the sales team
•Identify performance gaps and implement corrective action plans as needed
Revenue Growth and New Business Development
•Own revenue, margin, new business and warranty sales performance.
•Drive new business through disciplined outbound prospecting and lead conversion
•Ensure each representative maintains a healthy and actionable sales pipeline
•Partner with team on key deals, strategic accounts, and complex negotiations
Warranty Sales Leadership
•Drive consistent promotion and sale of warranty products
•Ensure warranty attachment and revenue targets are achieved
•Coach the team on value-based warranty selling and objection handling
Reporting and Performance Management
•Track, analyze, and report regional performance against key KPIs
•Use data and dashboards to drive accountability and continuous improvement
•Prepare and present regional updates to senior leadership
•Ensure CRM accuracy and compliance across the sales team
Qualifications
•Proven experience managing a sales team
•Strong understanding of outbound sales model and sales processes
•Demonstrated success in business development and value-added product sales
•Hands-on coaching and performance management capability
•Strong analytical, communication, and leadership skills
•Experience using CRM and sales performance management tools
•Ability to travel within the assigned region as required
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