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  • Marketing Manager - San Francisco - San Francisco Health Plan

    San Francisco Health Plan
    San Francisco Health Plan San Francisco

    3 weeks ago

    Default job background
    Full time
    Description

    Job Title

    Marketing Manager

    The Marketing & Communications team serves as the internal advertising agency for San Francisco Health Plan.

    Key Responsibilities

    • Drive Growth: Develop and operationalize marketing strategies to increase brand awareness, member engagement, demand, and enrollment across all businesses.
    • Campaign Management: Lead the full-circle execution of multi-channel marketing campaigns from planning to execution to performance analysis.
    • Data-driven Decision-making: Collaborate with the Digital marketing Strategist to measure the effectiveness of marketing campaigns, using data and analytics to optimize strategies and tactics to improve results.
    • Team Leadership: Manage, mentor, and support a team of account managers and a digital strategist, fostering professional growth and ensuring the successful execution of their responsibilities.
    • Collaboration: Work with external vendors and internal stakeholders, and cross-functional teams.
    • Content: Collaborate with the Manager, Creative Services, and Supervisor, Digital Marketing to ensure the development and delivery of marketing campaigns.
    • Market Analysis: Monitor market trends, analyze member needs, and track competitor activities to identify opportunities for growth.
    • Performance Tracking: Collaborate with the Digital marketing Strategist to measure the effectiveness of marketing campaigns, using data and analytics to optimize strategies and tactics to improve results.
    • Compliance: Ensure all marketing activities follow healthcare industry regulations, including HIPAA and patient privacy laws.
    • Annual Marketing Calendar: Manage the development of an annual marketing calendar that aligns with the Medicare Advantage annual cycle, including AEP.

    Requirements

    • Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.
    • Minimum of 8 years of marketing experience with an emphasis on strategy within the healthcare industry; Medicare and Medi-Cal experience highly desired.
    • 3 or more years of experience, with the ability to manage and develop a team.
    • Experience managing successful growth or demand gen marketing campaigns across multiple channels.
    • Experience with paid media tactics, digital marketing strategies, marketing automation, and lead management.

    What We Offer

    • Health Benefits: Comprehensive medical, dental, and vision coverage.
    • Retirement – Employer-matched CalPERS Pension and 401(a) plans, 457 Plan.
    • Time off – 23 days of Paid Time Off (PTO) and 13 paid holidays.
    • Professional development: Opportunities for tuition reimbursement, professional license/membership.

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