Performance Marketing Manager, - Richmond - LoopNet

Description

Job Description

Who is CoStar Group?

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Why LoopNet?

With over 86,000 companies searching daily and six times more traffic than our nearest competitor, LoopNet has offered unmatched visibility for commercial real estate listings for over 30 years. The LoopNet platform connects brokers, buyers, and sellers, equipping them with powerful tools to close deals efficiently, whether for sale or lease, or at auction using LoopNet Auctions by Ten-X. We have established ourselves as the #1 global commercial real estate marketplace – and we aren't done yet. We are focused on expansion, increasing our market share in the U.S. and around the world, continuously innovating and growing a powerhouse team to reach our goals.

At LoopNet, we're on a mission to fill the world's commercial space—because full space means thriving businesses, growing communities, and dreams coming to fruition. In these spaces, careers are built, milestones are reached, and potential is unlocked.

Learn more about LoopNet.

Role Overview

Performance Marketing Manager, LoopNet

Richmond, VA | In office, Monday – Friday

As we continue to evolve and innovate, our auction marketing program is a critical growth engine. We're looking for a highly experienced Performance Marketing Manager to take ownership of optimizing results for every auction. This is a senior-level role for someone who thrives on autonomy, innovation, and measurable impact.

You'll have access to incredible raw material: an unparalleled audience, rich datasets, and advanced marketing technology. What we need is a visionary who can connect these pieces into a cohesive strategy that drives exceptional auction outcomes.

Key Responsibilities

• Define and execute a performance marketing vision for auctions, leveraging audience insights, data, and technology.
• Continuously optimize campaigns to maximize ROI and auctions listing effectiveness.
• Inform and implement advanced tactics including automated communications and triggered campaigns.
• Build scalable processes for campaign delivery and optimization across multiple channels.
• Use our extensive data to inform targeting, bidding strategies, and personalization.
• Conduct rigorous testing and performance analysis to identify growth and optimization opportunities.
• Work closely with leadership while operating with autonomy to push initiatives forward.
• Partner with marketing stakeholders, product managers, and data analytics to ensure alignment and innovation.

Basic Qualifications

• Bachelor's degree required from an accredited, not-for-profit, in-person college/university.
• Track record of commitment to prior employers.
• 5+ years of experience in performance marketing, ideally in a marketplace environment.
• Deep technical knowledge of marketing automation, programmatic buying, and personalization.
• Proven ability to manage large-scale campaigns and budgets with a focus on measurable results.
• Excellent analytical skills and experience with data-driven decision-making.

Preferred Qualifications

• Track record of defining and executing long-term performance strategies.
• Experience in marketplace dynamics, auction marketing, or listing optimization at scale.
• Expertise in marketing tech stacks, automation platforms, and personalization engines.
• Skilled in synthesizing large datasets into actionable insights; familiarity with attribution modeling and predictive analytics.
• Comfortable driving transformation in evolving programs and implementing scalable processes.
• Ability to present insights and recommendations to senior leadership.

What's In It For You?

If you are a driven professional looking for a high-growth, high-reward career, CoStar Group offers the ideal opportunity. Be part of a best-in-class company with strong year-over-year growth that invests in your success. Enjoy a rewarding atmosphere where you can learn, excel, and grow. When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group's Diversity, Equity, and Inclusion Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

Sponsorship

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

#LoopNet

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.