- Define and evolve the brand`s social visual language for the US market
- Build and maintain distinctive visual realms for launches, seasonal moments, and always-on content
- Translate product positioning into clear, recognizable social imagery
- Ensure visual cohesion across campaigns and ongoing content
- Develop scroll-stopping first-frame visual hooks
- Create premium, eye-catching content tailored for social platforms
- Adapt campaign assets into dynamic, platform-native formats
- Elevate everyday content into brand-ownable visual systems
- Stay deeply aware of emerging social formats across platforms.
- Track aesthetic shifts within US wellness and lifestyle culture.
- Monitor platform/niche-driven aesthetic waves, wellness micro-communities, and evolving lifestyle visual codes
- Identify new platform-native behaviors (AI-first environments, hybrid real + generated visuals, format mashups, creator remix culture)
- Translate emerging aesthetic movements into brand-ownable executions
- Proactively introduce new visual territories before they are saturated
- Understand how AI-native or 3D content is reshaping expectations of "real," "aspirational," and "authentic"
- Continuously evolve the brand`s social presence to reflect mixed-media culture without losing brand clarity
- Actively use AI image-generation tools as part of daily creative workflow
- Develop AI-assisted visual concepts aligned with brand tone and regulatory context
- Open to understand prompting, refinement, and visual control within AI systems
- Maintain brand credibility while experimenting with AI-driven aesthetics
- Co-develop ideas with Social Creative
- Partner with Video Creator to ensure visual cohesion across static and motion
- Prepare assets for motion adaptation and platform deployment
- Contribute to creative reviews
- Own client presentations in collaboration with key team members
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Art Director/Designer - New York - Dragons Group
Description
Location:
New York
About Us
We`re Dragons, a global creative agency working with bold brands to build cultural relevance, connection, and long-term impact through strategy-led creativity.
We bridge digital and creative thinking, developing innovative work across skincare, healthcare, fashion, lifestyle, FMCG, and more. Our international teams in the US and Barcelona deliver results through smart strategy, sharp creativity, and meticulous execution.About the role
We are seeking a design-driven Art Director to lead the visual evolution of the brand`s US social presence.
This role goes beyond campaign adaptation.
The AD will co-own the development of brand social imagery, define visual territories for product launches, and build distinctive, scroll-stopping visual realms for social-first environments.
The ideal candidate combines strong aesthetic judgment with deep understanding of social media behavior and advanced AI-driven creative creations.Key Responsibilities
Visual Territory & Brand Social Imagery
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Art Director/Designer
Only for registered members New York
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Art Director/Designer
Only for registered members New York
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Art Director/Designer
Only for registered members New York, NY
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Art Director/Designer
Only for registered members New York
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Art Director
Only for registered members New York
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Art Director
Only for registered members New York
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Art Director
Only for registered members New York
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Art Director
Only for registered members New York
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Art Director
Only for registered members New York, NY
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Art Director
Full time Only for registered members New York
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Art Director
Only for registered members New York
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Art Director
Only for registered members New York
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Art Director
Only for registered members New York City Metropolitan Area
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Art Director
Only for registered members New York
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Art Director
Only for registered members New York
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Art Director
Only for registered members New York
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Art Director
Only for registered members New York, NY
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Art Director
Only for registered members New York, NY
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Art Director
Full time Only for registered members New York
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Art Director
Only for registered members New York
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Art Director
Only for registered members New York, NY