Senior Digital Marketing Manager - Charlotte, United States - CRAFTED

Description

Senior Digital Marketing Manager

• Hybrid in CharlottePlease note that this hybrid role requires three days a week in person at our Charlotte, NC office.

We are only considering local Charlotte, NC candidates at this time.
HighlightsWe are in-person working hybrid in Charlotte, NC; in-office Tues.

• Thur.

We work to unleash the greatness that impacts our everyday livesWe are collaborative, friendly, fun, and do amazing workWe value the bond with each other as we build communityWe bring together brand and demand generation for B2B manufacturersWe offer competitive compensation, paid time off, and benefitsOverviewThe Senior Digital Marketing Manager plays a key leadership role on our professional services team supporting digital strategy and activating digital marketing initiatives.

In collaboration and coordination with multi-disciplinary team members, the role will lead paid media campaigns and support organic channels across our client portfolio.

This is a great opportunity to manage and build experience in an array of digital mediums supporting the written, visual, and spoken word for enterprise and mid-market manufacturers with amazing innovations.

If you enjoy working with positive, collaborative, and talented people making an impact in our world, you're going to love working with the Crafted team.

The ideal candidate can strategically produce and effectively optimize digital marketing campaigns engaging key audience segments.

Role & ResponsibilitiesAuthor digital media strategy and effective execution of digital marketing initiatives including Paid Search, Display/Retargeting, and Paid Social channels in alignment with organic channels.

Develop campaign and program briefs that achieve client objectives and align with strategy and quarterly planning.

Lead and manage the development of short-form (action-oriented) digital content (paid media ads, emails, social media posts, landing pages, webinars) for demand generation campaigns that drive measurable results.

Manage CMS content to support digital campaigns and touchpoints.
Manage implementation of lead nurture campaigns with marketing automation platforms.
Collaborate on SEO content optimizations.
Analyze client digital marketing performance and analytics for client reporting and key insights.
Participate in client discovery meetings to support strategy and campaign execution.
Manage the marketing calendar and strategically plan timelines.
Measure, analyze, and optimize MROI across marketing campaigns and initiatives.
Direct multi-disciplinary team members to achieve campaign goals.

Your Required Education and Professional ExperienceA strategic thinker and excellent tactician who rolls up their sleeves to drive results5+ years of proven experience within an agency setting or in-house B2B brandA process and data-driven demand generation marketerA confident communicator who can engage and deliver in a myriad of settingsA subject matter expert in aspects of digital marketing campaign platformsExperience achieving measurable business objectivesDirect or indirect B2B manufacturing experienceBachelor's degree in related communications fieldExperience managing or directing digital marketing team members is a plusSuccess MeasurementsCampaign performance, client satisfaction, and quality of marketing initiatives (pre-defined metrics, vary by client)Effectiveness and presentation quality of marketing deliverables/assets (including outside partners)Contribution to agency revenue through on-time deliverables, on-budget tasks, and billingContinued learning and growth in practice areas and understanding client subject matterYour Personal Attributes & SkillsA passion and enthusiasm for creating compelling and engaging content about innovative products that impact our everyday lives.

A collaborator who thrives in a fast-paced environment across team disciplinesA problem solver; someone who will jump in, no matter the task, to ensure that the deliverables are well done on behalf of the client.

Someone who can think independently, is self-assured in making tough decisions, and can adapt to changing environments.
Be curious, self-motivated, hard-working, well-organized, and resilient to shifting priorities.
Confidence; presence and poise; high cognitive and emotional intelligence; competitiveness; empathy; resiliency; work ethic; leading by exampleTeam player who works well collaboratively and is quick to credit othersPositive attitude with humility and a sense of humorEffective time management skills and the ability to multi-task; calm under pressureStrong intellectual curiosity and high attention to detailDesire for autonomy and proactive initiativeComfortable with (and eager to create) change and fluidity based on circumstancesWhat We OfferBe part of a team that likes to have fun and is focused on quality work and performanceCompetitive salary, health insurance, disability, 401k + match, and profit sharingPaid time off for holidays, vacation, sick, or personal#J-18808-Ljbffr