Growth Marketing Lead, Offline - Denver
2 days ago
Job description
About the Role
Orchard is looking for a Marketing Lead to manage our offline channel strategy. In this role, you will manage a 7-figure marketing budget, spread across existing and new channels. Our offline channels have been a critical component of our customer acquisition to date and we're looking for a performance-driven candidate to drive increased growth and efficiency.
The right candidate is highly analytical with a keen eye for customer-centric messaging. Buying and selling a home is life's biggest financial decision and you'll work closely with our talented creative team to craft advertising that elicits action while conveying trust. You will also manage external agencies to help execute media buys and oversee day-to-day channel logistics. This role is a unique opportunity for an offline marketing manager to scale their impact.
This is a full-time role that reports into the Head of Growth Marketing. Option to be remote in the following locations: AZ, CA, CO, CT, DC, FL, GA, MA, MD, NC, NJ, NY, OR, PA, SC, TN, TX, VA, WA, WI or based out of our NYC or Austin office.
What You'll Do Here:
- Manage an 7-figure offline marketing budget, setting and managing to ambitious KPIs across Terrestrial Radio, TV, Streaming, and new channels.
- Create a testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels. Tests will include both creative/messaging tests as well as media/channel tests
- Collaborate with internal creative team, agency partners, and utilize AI enabled tooling to launch needle-moving, customer-centric creative across a variety of formats (ex: radio scripts, video, TV commercials)
- Work closely with external agencies to place media buys and refine local buying strategy
- Maintain and share weekly reporting dashboards, ensuring you're digging into the "why" behind campaign performance
- Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads
We'd Love to Hear From You if You Have:
- 3+ years of experience driving growth within a B2C performance marketing function
- Background in offline marketing required with emphasis on Radio, TV and/or Direct Mail a plus
- Passion for creative testing and a knack for crafting messaging that resonates
- Prior experience owning large marketing budgets and managing spend to a target CPA or ROAS goal
- Experience with high consideration/LTV products
- Strong written and verbal communication skills and can synthesize learnings to share with stakeholders and executive leadership
- Amazing attention to detail
- Team player attitude and comfort working in a fast-paced environment
The pay range for this position in Denver is $110,000-150,000/year. The job title and compensation may vary within the range provided depending on job-related experience, knowledge, skills. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered.
Orchard is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected status in accordance with applicable law.
Similar jobs
About The Role · Orchard is looking for a Marketing Lead to manage our offline channel strategy. In this role, you will manage a 7-figure marketing budget, spread across existing and new channels. Our offline channels have been a critical component of our customer acquisition to ...
2 days ago
· About the Role · Orchard is looking for a Marketing Lead to manage our offline channel strategy. In this role, you will manage a 7-figure marketing budget, spread across existing and new channels. Our offline channels have been a critical component of our customer acquisition ...
16 hours ago
We're looking for a Senior Mobile Engineer who is excited to build and evolve high-performance, offline-first native mobile applications across both Android and iOS, while partnering with a small, passionate team shaping the future of enterprise mobility. · We empower organizatio ...
1 week ago
The Ops Strategy Analyst is responsible for driving optimal staffing and workforce execution in a fast-paced operating environment. · ...
1 week ago
The Ops Strategy Analyst is responsible for driving optimal staffing, real-time performance, and workforce execution in a fast-paced operating environment. · This role blends hands-on workforce management with analytical insights to inform operational strategy. ...
1 week ago
The Ops Strategy Analyst is responsible for driving optimal staffing and workforce execution in a fast-paced environment. · ...
1 week ago
The Encompass Site Health Tech is an on-site role responsible for keeping the overall RTLS hardware infrastructure online and reporting any unresolved discrepancies to the off-site support team.This role will also act as an additional training resource to end users and will help ...
1 month ago
Note - this is a remote position. We are open to remote candidates located in the US. · About ECP · ECP is a market-leading SaaS solution that enables senior living communities to better care for their residents. ECP is used in over 8,000 communities around the world. We're activ ...
2 days ago
Note - this is a remote position. We are open to remote candidates located in the US. · About ECP · ECP is a market-leading SaaS solution that enables senior living communities to better care for their residents. ECP is used in over 8,000 communities around the world. We're activ ...
2 days ago
The Encompass Site Health Tech is an on-site role responsible for keeping the overall RTLS hardware infrastructure online and reporting any unresolved discrepancies to the off-site support team. · This role will also act as an additional training resource to end users and will he ...
1 month ago
About Gusto · At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we're proud to support more ...
10 minutes ago
The Ops Strategy Analyst is responsible for driving optimal staffing and workforce execution in a fast-paced environment. · ...
1 week ago
As a Principal Consultant with Echo Park Consulting, you will play a key role in leading end-to-end AI-first ERP implementations for our Clients. You will be a trusted advisor for both client stakeholders and internal team members. · ...
6 days ago
+ Drive sales by leading the team to meet and exceed daily revenue and metric-based goals. · + Assist in managing customer appointments and walk-in traffic to maximize sales opportunities. · + Provide guidance and coaching to team members in the moment to enhance performance and ...
2 weeks ago
The Ops Strategy Analyst, Workforce Management (WFM) is responsible for driving optimal staffing, real-time performance, and workforce execution in a fast-paced operating environment. This role blends hands-on workforce management with analytical insights to inform operational st ...
1 week ago
As a Staff Consultant with Echo Park Consulting,you will play a key role in supporting end-to-end AI-first ERP implementations for our Clients. · ...
1 week ago
+Job summary · The Ops Strategy Analyst is responsible for driving optimal staffing and workforce execution in a fast-paced environment. +Create and maintain workforce schedules aligned to forecasted demand. · Serve as a central coordination point for workforce allocation. · +3–5 ...
1 week ago
We are seeking a Marketing Communications Manager to join our team at Tennyson Center for Children. As a key member of our marketing and development team, you will drive growth, brand awareness, and TCC's mission by strengthening the agency's brand and corporate identity in the b ...
2 weeks ago
We are Joyful, finding optimism and strength even in challenges; Curious, always learning and innovating to provide the best care; Dependable, building trust through reliability; Authentic, celebrating uniqueness and creating safe, inclusive spaces; and Compassionate deeply carin ...
1 week ago
The Integrity Investigations, Intelligence, and Events (i3E) team at Meta is dedicated to protecting the users of our family of applications from a multitude of threats. We are seeking a security engineer to investigate sophisticated threat actors and advance investigative method ...
2 weeks ago