Manager, Guest Performance - Springdale
1 day ago
Job description
WHO IS 7 BREW...7 Brew is a rapidly expanding drive-thru beverage experience with over 650 locations across 38 states in the U.S.
We are one of the fastest-growing QSR brands in the world, with plans to open more than 400 additional domestic locations in 2026.
We're passionate about crafting delicious and unique beverages while providing a fast, friendly customer experience. At 7 Brew, we believe in cultivating kindness one tasty drink at a time.We've built a vibrant, energetic work environment where team members can thrive, grow, and have fun while delivering exceptional service.
WHAT'S BREWING IN THIS ROLE…The Manager, Guest Performance & Analytics will manage and execute the guest analytics function across digital experience, media, and loyalty/CRM for online and in stand performance.
This role is responsible for translating data into clear insights to the business's most critical growth questions — enabling internal teams to optimize investment, grow orders for online / in stand transactions, improve frequency, and maximize lifetime value.
THE FLAVOR YOU ADD...Guest Analytics & Measurement Execution
Manage analytics across the guest journey, including stand-level visits, digital engagement, and loyalty participation.
Track and report on visit frequency, spend, and lifetime value across all guest segments.
Define clear frameworks to quantify incremental sales, performance versus plan, and ROI.
Partner with Finance and Analytics to align on definitions, methodologies, and performance narratives.
Develop insights that connect online and offline guest behavior into a unified performance view of the guest.
Reporting & Performance Cadence
Build and maintain dashboards and reporting across daily, weekly, and monthly cadences tied to core KPIs.
Ensure reporting clearly surfaces trends, risks, opportunities, and recommended actions.
Deliver concise, executive-ready insights that support fast, confident decisions.
Digital, Media & Loyalty Analytics
Own analytics across app and web experiences, including funnel performance, conversion, and engagement.
Lead loyalty performance reporting across segments, including frequency, retention, offer performance, and CLV indicators.
Partner with Media teams to measure channel performance, audience effectiveness, and incremental impact.
Insights & Optimization Across Guest Journey
Identify opportunities to improve guest frequency, retention, and value based on data and historical performance.
Deliver clear, prioritized recommendations that inform optimization across marketing, digital, and loyalty initiatives.
Support test-and-learn efforts for digital, loyalty, media and in stand activations and track outcomes to inform future investment.
Cross-Functional Leadership
Work closely with Digital Product, Media Strategy & Activation, Loyalty & Personalization, and Finance teams.
Serve as the connective tissue between data, strategy, and execution to ensure insights drive action.
MUST-HAVE INGREDIENTS...
4–6+ years of experience in analytics, performance measurement, or business intelligence, ideally within restaurant, QSR, retail, or consumer brands.
Proven experience building analytics and reporting tied directly to business outcomes, not just activity.
Strong understanding of digital analytics, media measurement, and loyalty performance metrics.
Hands-on experience with analytics and visualization tools (e.g., GA, Adobe Analytics, Tableau, Power BI, Salesforce).
Ability to communicate complex insights clearly to senior leaders and cross-functional teams.
Comfortable operating in a fast-paced, growth-oriented environment.
Skills & Competencies
Strong business and commercial acumen:
ability to tie analytics directly to incremental sales, frequency, retention, CLV, and performance versus plan.
Measurement strategy and analytical rigor:
design practical frameworks that quantify impact across digital, media, and loyalty, not just activity.
Insight-to-action translation: converts data into clear recommendations, priorities, and decisions that drive growth and efficiency.
Executive communication and influence:
delivers concise, credible insights and influences cross-functional leaders without formal authority.
Cross-functional operating discipline: builds trusted reporting cadences, ensures data quality, and partners effectively across product, media, loyalty, and finance.
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