Head of Industry Strategy - Remote, United States - Adobe

Description

JOB LEVEL

P50

EMPLOYEE ROLE

Individual Contributor

What you'll do

Industry Strategy

• Lead the point of view for Adobe's Digital Experience business unit for Government across Federal, State & Local, Defense, and National Security agencies
• Provide insights and expertise internally to Adobe Executive Management, Field Operations (pre-sales, sales, account management), Support (marketing, training, Communications analyst relations) as well as product marketing and engineering
• Establish strong executive relationships with Adobe's premier clients and partners through select engagements, credibility, and experience in the Government space
• Craft strategies to drive market penetration of Adobe Experience Cloud into Government agencies and partners
• Find opportunities and recommend approaches to scale industry influence and messaging (both internally and externally)

Industry Marketing

• Partner with the Global Marketing Organization to build and implement a comprehensive campaign strategy for Government; including Integrated Marketing Plans, and marketing content aligned with Adobe's go-to-market strategy and revenue goals
• Deliver compelling presentations and demonstrate industry expertise at key industry events, conferences, forums, analyst and media briefings, as well as critical customer meetings
• Increase awareness of Adobe's Digital Experience leadership within Government agencies through thought leadership; white papers, blogs, speaking events, and executive roundtables
• Inform and develop strong alignment with Analyst Relations and Communications and competitive intelligence positioning

Industry Enablement

• Drive the Digital Experience for Government agenda through the development and management of a portfolio of Industry Use Cases and content assets that illustrate specific business challenges and how they can be solved by an accurate combination of Adobe solutions
• Provide insight, mentorship, and strategic alignment internally to customer-facing teams to support teams (marketing, training, analyst relations), management teams, and partners
• Build and deliver industry-specific enablement training to maximize Field / Sales / Partner capabilities
• Drive internal communications, knowledge sharing and enablement assets across the global Adobe Public Sector ecosystem
• Work with the sales organization to contribute to account plans and strategies by providing insights into challenges and guidance on approaches and messaging/positioning based on an outstanding understanding of government agencies

What you need to succeed

• Bachelor's degree, MBA preferred
• 10+ years of experience in either the marketing function within a Government agency, software company marketing to government agencies, a top-tier management consulting organization, or a premier digital agency
• Experience in crafting digital experience or marketing strategies along with a high-level understanding of the technologies and tactics needed for execution
• Strong executive presence and interpersonal skills, and can engage, advise and encourage C-suite executives
• Outstanding problem solving and analytical skills including a talent for conducting research, analyzing data, and synthesizing insights & recommendations
• Ability to lead and coordinate cross-functional teams
• A high degree of intellectual curiosity and ability to absorb new concepts quickly
• High level of energy, personal drive, and positivity
• Excellent verbal and written communication skills and can work cross-functionally with sales, marketing, partner, business development, product marketing, & product management organizations
• Strong analytical proficiency, ability to articulate and evangelize the power of digital experiences in Government
• Results-oriented approach, ability to take calculated risks, proven track record aligning and influencing partners
• Ability to rapidly prioritize and react to changing market dynamics
• Upstanding character, leadership, consistent execution and commitment to customer success
• Knowledge of the digital marketing landscape and the ability to stay current on the changing market
• Familiarity with Adobe Experience Cloud products is a plus.
• Willingness to travel 30%

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $137,300 -- $252,600 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We're glad that you're pursuing a new opportunity at Adobe

Put your best foot forward:

1. Update your Resume/CV and Workday profile – don't forget to include your uniquely 'Adobe' experiences and volunteer work.

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3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

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