Director, Brand and Content - Redwood City, United States - Snappyhires

Description

Job Responsibilities What You Will Be Doing:

• Own, shepherd, and develop our brand, with the goal of building a brand that the market associates as the leading brand in the category.
• Working with your team, you will develop brand elements, guidelines, and assets and ensure that key marketing, sales, and corporate materials and experiences are on-brand.
• You will lead creative, content, brand storytelling, social, PR, website, on-brand presence at events and webinars, etc., and also work closely with internal and corporate communications.
• You will work with your teams on the content calendar and deliver high-quality, on-brand content that helps the business achieve its revenue and category leadership goals. Content types include eBooks, white papers, blog articles, infographics, podcasts, contributed media write-ups, etc.
• You will be driving how we project our thought leadership and subject matter expertise, especially in AI and employee experience.
• Research insights are a key part of our brand, and we are known for publishing influential annual reports. You will be driving the maximum impact of such research for brand awareness and amplification.
• You will also be responsible for controllable on-brand presence and messaging on the major social media platforms, relevant 3rd-party websites, and review sites such as G2, Trust Radius, Capterra, and Gartner Peer Insights.
• On the PR front, you will aim for earned stories and placements not just in industry publications but also in top-tier business media such as Forbes, Forbes, WSJ, Business Insider, Inc., Fast Company, etc. You will also work on securing relevant speaking opportunities.
• You and your team will closely collaborate with product marketing, growth, research insights, and customer advocacy teams in marketing, as well as cross- functionally with GTM, corporate communications, and other functions at Simpplr.

Your Skillset What makes you a great fit for the team:

You align with Simpplr's Mission:

• "To enable a positive work environment by helping organizations be open and caring" and believe it's critical for organizations to have strategies that help connect, align, and engage employees.

Warm, empathetic leader:

• We're looking for a leader who prioritizes nurturing creative talent, providing a lot of active feedback, acknowledging work, and helping people grow in their craft and careers.
• You operate with a sense of ownership and urgency, and you have high standards for your and your team's work products and impact.
• You are exceptionally strong in communication skills, both written and verbal, you are well organized, and you have an eye for designs and details.

Proven track record of driving awareness:

• You can point to past leadership experience where you owned market share metrics and successfully grew the audience for a technology product.

You can quantitatively prove success:

• You're an expert in measuring the impact of awareness campaigns and able to demonstrate business results. You can clearly articulate what is and is not important and defend your results.
• 7+ years' experience in B2B SaaS. At least some of it is in products/platforms positioned for enterprise buyers and buying teams.
• BA/BS required