Digital Marketing Specialist - Draper - Candlelight Homes

Description

Candlelight Homes is looking for an experienced Digital Marketing Specialist ready to work with a small team doing big things. Our department handles the marketing for several new home communities built for active families. If you are a talented Digital Marketing/Content Specialist looking for a new challenge, this job could be for you. Please note: This job is full-time, on-site, in Draper, UT.

The ideal candidate is a well-rounded digital marketer skilled in content, analytics, and social media management. You should have expertise in website administration, paid social ads, email marketing, and brand building—with the personality and skills to guide teammates and outside agencies.

The Role – Content Specialist, Candlelight Homes

·      Manage WordPress website, create new landing pages, UTM codes, GTM tags, manage GBP, update images, content, layout, tags, pixels, etc. Create GA4 and Looker Studio reports, track UTM, monitor UX, user journey, etc.

·      Analyze website traffic and usage, optimize content, metadata, URLs, assist with schema markup, etc.

·      Develop and execute paid Google Ad campaigns to build awareness, drive qualified leads, and support sales goals.

·      Manage paid social media ad campaigns, identify, vet, hire, and manage influencers, run UGC campaigns, manage paid ads, budgets, report results, and recommend improvements.

·      Be the voice of the company by leading reputation management across all social channels, encouraging engagement, replying to all comments, solving any issues, and driving review campaigns.

·      Plan and execute PR initiatives, identify opportunities, build media relationships, coordinate promotions and events, and analyze campaign performance.

·      Develop and execute integrated marketing campaigns with internal team and outside agencies.

·      Coordinate daily with designers, vendors, and internal teams, use project management software (Teamwork, Monday) to manage timelines, creative requests, and deliverables from concept to completion.

·      Support digital strategy and execution, monitor performance with regular reports, and adjust campaigns to maximize ROI.

·      Collaborate with designers, photographers, and videographers to produce high-quality content for digital channels that reflects brand voice and identity.

·      Take an active role in event production and management for company, realtor, community, and prospective homeowner events.

·      Stay current on digital trends, tools, agentive AI, and emerging channels to ensure the brand's marketing remains fresh and effective.

·      Organize and manage asset library, update images, archive dated assets, coordinate photo/video shoots of new products, and manage vendor agencies for 2D and 3D renderings.

·      Manage promotional items, sales collateral, signage, flags, etc., monitor inventory levels, logs, and budgets

·      Strong understanding of StoryBrand marketing, creative collaboration, visual storytelling, and delivering engaging content while managing SEO and AI citations.

·      Balance creative storytelling with data-backed strategy, maintaining a practical approach to execution while preserving the brand's emotional and aspirational appeal.

·      Attend meetings, work special events, and perform other duties as assigned

Software Requirements:

Advanced Skills: WordPress, Meta Ads Manager, Google Ads, GA4, Looker Studio, GBP, GTM, Maps

Proficient: Canva, Sprout Social, Meta Business Suite, Reddit, Pinterest, YouTube Studio, Google Suite (Gmail, Drive, Sites, Forms), MS Office Suite (Excel, PPT, Word)

Knowledgeable: CRM like Lasso, Teamwork or Monday, LLMs, various AI tools and apps.

Soft Skills:

·      Highly organized: Assets, inventory, timelines, and budgets are easy for others to find fast, plus you can predict the needs of your team, customers, vendors, agencies, etc.

·      Time Management: Detail-oriented while keeping on schedule

·      High EQ: Understand and manage emotions (yours and others)

·      Teamwork: We're a small, collaborative team that wears many hats, so we're looking for someone who can juggle priorities, adapt quickly when plans change, and stay positive under pressure. We take pride in doing beautiful work, supporting each other, and focusing on results—not the clock.

Qualifications:

·     Must have at least 5 years of experience in paid digital marketing with strong expertise in web administration, GTM, SEO, PPC, GA4, paid social, and content management.

·      Hands-on experience managing social media campaigns, ads, influencer relationships, UGC-driven campaigns, and reputation management.