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Account Director - Washington, United States - The Moore Company
3 weeks ago
Description
Are you a collaborative and analytical influencer who is eager to lead nonprofit clients to exceptional results? Do you want to contribute to a highly respected multichannel marketing agency serving some of the nation's most prominent and beloved nonprofit organizations? If so, read on about Edge Direct's currently open Account Director - Full Service Agency role.
Edge Direct is a division of Moore, the largest direct marketing firm in the country, dedicated to the nonprofit, government, and association sectors.
Learn more about Moore at and Edge Direct atWhy Join Edge Direct?
At Edge Direct, a division of Moore, we are committed to creating a fair workplace where people's unique skills and experiences are embraced and celebrated.
We offer a wide range of benefits to help our team stay energized, engaged, and inspired.At Edge Direct, you will:
Get to do meaningful, life-changing work every day.
Join a highly respected company with an impressive (and growing) nonprofit client list.
Collaborate in a driven, innovative, and supportive team environment.
Work a hybrid schedule of telecommuting and in-office days.
Earn a competitive salary and be eligible for comprehensive health, wellness, and retirement benefits.
Enjoy paid holidays, flexible time off, and paid volunteer leave.
About Our Account Director Role:
The Account Director - Full Service Agency will work closely with the agency account lead and the strategy and creative teams to direct the on-time and on-budget development, creation and execution of direct marketing fundraising programs for our agency clients.
Serve as a primary contact to the client, as well as to internal and external supplier/partners, from program initiation through invoicing.
Facilitate the team effort, making sure all parties' needs are being met in a timely manner.Principal Duties & Responsibilities:
Work with the Agency Lead/Strategist to gain a thorough understanding of the strategic goals, fundraising objectives and marketing plans for each assigned client.
Act as the primary point of contact for direct mail agency clients on day to day issues, being sure to include the entire Account Team in all high-level communications.
Facilitate creative development to help ensure program strategy is in alignment with program goals.Be a student of the industry and work to develop and understanding of multichannel fundraising.
Manage annual Direct Mail production schedules.
Attend client meetings and travel as necessary.
Other duties as assigned.
Program Development
Schedule and coordinate "Campaign Reviews" with Strategist/Agency Lead.
Work with Strategist to determine package configuration to maximize program performance and minimize cost.
Establish package specifications and develop cost analysis worksheets for each project.
Work with chart pricing and/or external suppliers to determine specific package costs.
Provide Agency Lead/Strategist/Senior Management cost information to determine final program strategy and sell/budget price to client.
Write Concept Memos in conjunction with the Strategy team to outline prior campaign results, current testing strategies and campaign projections to the client.
Write Creative Briefs to direct Creative to develop various fundraising programs to follow the strategic mail/testing plan set forth by Strategist/Agency Lead.
Include email/digital, social media and DRTV strategy where applicable.Work with the Strategist and Creative Team to facilitate client presentations and present creative/program elements to clients.
Facilitate the sourcing of letter copy through external copywriting resources as needed.
Work with client to get content and images needed for various programs.
Facilitate sourcing new packages, premiums, etc. through Edge's sister companies or external resources as needed.
Program Execution
Work with the account management team to prepare/communicate to client and internal account team all Key Date Schedules to keep client in sync with Edge strategic timelines and supplier production schedules.
Work with Account Manager to prepare package components for client approval by requesting mock-ups from Edge Direct's Creative or Prepress Dept.
Work with Digital team and Sr. AD, Integrated Services to ensure flawless digital execution on all DM components. Pull in needed URLs for digital integration where needed, testing to ensure they are functional before mailing.Gain written client approval on all package components by providing client with PDFs or mock-ups in keeping with production timelines.
Double check all components against final Program Plan and Concept Memo before releasing for production.Communicate directly with Edge suppliers to manage the on-time and flawless execution of all programs.
Proactively communicate to Agency Lead/Strategist job specific issues that may create production challenges or cause programs to mail late or come in over budget.
Work with Account Manager and Data Team to manage postal paperwork necessary to establish appropriate client mail permits and additional entry authorizations.
Coordinate with Account Manager to request postage from the client and prepare check requests for outside vendors; ensure the Edge permit or client EPS account is funded prior to each mailing.
Coordinate with all appropriate parties if mail quantities received are different from what was expected to come up with an action plan.
Work with the Data Team to complete Data Processing and Imaging Instructions for Edge Direct's data vendors and mail houses; provide completed mail grids and imaging dummys when data arrives for QC.
Traffic all activity with external lettershops to make sure jobs stay on track and postage is received in time for mailing.
Work with Account Manager to prepare billing instructions to Finance for client invoicing, ensuring that final program costs are aligned with the budget.
Alert Account Team if program costs don't meet budget expectations.Fulfillment/Inventory Management
Work with Account Manager to provide pricing, order appropriate fulfillment materials and create shipment instructions for acknowledgments and all Back End Premium fulfillment.
Track inventory usage and replenish as needed.Work with Account Manager to manage client inventory with client and Edge/other warehouses.
Mail and material invoicing and postage reconciliation.
Attend bi-weekly Operations meetings to update internal sources on job mailing status and potential issues.
Attend team meetings and take on additional responsibilities/projects as needed.
Stay current on industry trend, postal regulations, innovative products and production procedures.
Required Skills & Abilities:
Ability to handle multiple complex projects; a resourceful self-starter who will take initiative and follow through on projects
Ability to adapt to frequent change and prioritize constantly shifting priorities
Keen attention to detail and strong organizational skills
Strong analytical skills
Proficiency with Microsoft Word, Excel and Power Point
Strong written and oral communication skills
Education & Experience:
5+ years of client services and direct response experience; nonprofit fundraising knowledge is a plus.
Proficient in MS Office Suite.
Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift up to 20 pounds at times.
Equal Opportunity Employment:
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Moore is also committed to compliance with all fair employment practices regarding citizenship and immigration status.#J-18808-Ljbffr
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