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    Brand Manager, Specialty Care - Buffalo, United States - Allergan

    Allergan
    Allergan Buffalo, United States

    4 weeks ago

    Default job background
    Description
    Company Description

    AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow.

    We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio.

    For more information about AbbVie, please visit us at Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

    Job Description
    Purpose Statement


    Enrich the patient experience by working closely with the In-Field Teams to drive Close Loop Marketing (CLM) engagement and customization, act as the Brand Team channel expert to guide campaign development and insight gathering across all stakeholder groups and create interactive and customized materials while supporting insights gathering through research and stakeholder visits placing the patient at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations.

    Major Responsibilities


    Develop robust marketing insights to the Brand Plan with a patient-centric focus. Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.



    Lead the tactical design and implementation of multi-channel marketing initiatives to include innovative tactics to drive holistic solutions for multi-channel opportunities that strengthen marketing campaigns, improve multi-stakeholder engagements and customized contents for CLM.


    Manage promotional budgets to optimize channel mix strategies for all marketing initiatives and cross-functional campaigns.

    Advise others on the optimal use of channels to ensure Brand Story is consistently used / referenced and brought to life by Brand and In-Field Teams.


    Manage key opinion leaders and HCPs engagements effectively.



    Play an active role to ensure flawless execution of marketing initiatives by the In-Field Team and manage the CLM process to support IFT in the tactical execution.



    Lead digital listening and new channel research to strengthen Brand Team insights, synthesize cross-stakeholder insights to form a robust marketing perspective on Brand issues, competitive positioning, and market dynamics.



    Liaise with Commercial Excellence to coordinate and execute market research and insights collection to inform Brand Planning and the Patient Journey.


    Key Stakeholders:


    Internal:
    Brand Team Leader, Brand Team Members, Area Marketing, and In-Field Teams.

    External:
    Healthcare Providers, Key Opinion Leaders, Payers, Agencies, Patients Associations, and other stakeholders, as appropriate.

    Qualifications
    Qualifications


    Bachelor's Degree or equivalent, preferably in Science or Marketing.


    Minimum of 5 years' experience in brand or product management/marketing, preferably in pharmaceutical MNC and healthcare industries.


    Prior experience in Specialty/Virology/Neuroscience portfolio would be an added advantage.


    Proven experience in developing and implementing integrated brand plans that are robust and effective.


    Demonstrates good insights generations and analytical skills to synthesize robust marketing strategies.



    Effective cross functional team player to lead brand team discussions and planning for brand and portfolio to ensure successful delivery of marketing-led initiatives.


    Knowledge and experience with digital strategies and innovative initiatives to enhance brand engagement touch point with stakeholders.


    Familiar with the knowledge of pharmaceutical industry business, policies, and procedures.



    Ability to apply strong patient centricity, empathy and understanding of customers' needs when developing tailored marketing initiatives, message communication and materials.


    High business and marketing acumen.


    Strong strategic thinker and solid marketing competencies


    English language proficiency verbally and in writing (for all non-English speaking countries)

    Additional Information
    AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.

    It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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