Account Based Marketing Manager - Salt Lake City, United States - Instructure

    Instructure
    Instructure Salt Lake City, United States

    2 weeks ago

    Default job background
    Description

    Account Based Marketing Manager (ABM)

    US-Remote

    S&M - Marketing /

    Full-time /

    Remote

    We are looking for a talented (Senior) Account Based Marketing (ABM) Specialist who is responsible for leading the identification, development, implementation, management, and measurement of ABM in target accounts to drive pipeline, accelerate sales, and build revenue within those accounts. You will act as a liaison between the Marketing, SDR, and Sales Teams to develop strategies and tactics designed to penetrate targeted accounts.

    Responsibilities:

    Work with Sales, Portfolio Marketing, and within our ABM tools to identify meaningful accounts to target with an ABM strategy

    Develop custom messaging and engagement plans in targeted ABM accounts

    Execute innovative and creative ABM programs across channels to generate a pipeline from concept through execution (strategy, timeline, budget, design and content support, campaign development, and campaign measurement)

    Gather and coordinate analytics across various platforms (Demandbase, SFDC, Marketo, Outreach, Google) and with teams like Sales, Customer Success, SDRs, and others to gather account insights

    Work with Marketing Operations and Sales to ensure campaigns are targeted to the right people and that we have the right contacts in the database

    Provide ongoing data and insights that measure, analyze, and report on ABM target account penetration on a monthly, and quarterly basis as well as impact of ABM efforts on sales pipeline revenue (marketing sourced and influenced)

    Develop and provide ongoing Sales communication to ensure alignment, collaboration, and follow up on ABM leads

    Manage the ABM tools and tech stack including Demandbase, Sales Intelligence Elite, and others

    Help promote ABM across our business by documenting and sharing best practices, driving successful campaigns, and supporting and optimizing our ABM infrastructure

    Requirements:

    Minimum of 10 years of marketing experience in digital marketing, demand generation and/or ABM preferably in high-tech B2B SaaS

    ABM experience in Education industry or Ed Tech moves you to the top of the list

    Strong project management, organization, and time management skills required

    Strong interpersonal and communication skills; ability to develop productive working relationships with Marketing, Sales, and CxO

    Excellent attention to detail, ability to self-manage, problem-solving skills required

    Strong willingness to test, optimize, and improve ABM programs

    Experience executing innovative multi-channel marketing programs for enterprise accounts

    Experience with account targeting and segmentation

    Strong reporting capabilities and the ability to provide insights and analyze ABM programs

    Familiarity with B2B SaaS sales cycles and how to employ marketing strategies to nurture leads and drive engagement

    High proficiency across major marketing technologies, including SFDC, Marketo, Demandbase, Sendoso, Outreach

    Bachelor's degree in marketing, business, or comparable education/experience

    Perks & Benefits:

    Competitive salary, equity and 401k

    Medical, dental, disability, and life insurance benefits

    HSA program, vision, voluntary life, and AD&D

    Tuition reimbursement

    Paid time off, 10 paid holidays, and flexible work schedules

    Lifestyle spending account

    $100,000 - $120,000 a year

    EOE Veteran/Disability