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Amarillo

    Marketing Director - Amarillo, United States - Austin Hose

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    Description
    Benefits:

    401(k)

    401(k) matching

    Competitive salary

    Dental insurance

    Health insurance

    Opportunity for advancement

    Paid time off

    Vision insurance

    Amarillo Texas


    Department:
    Marketing


    Location:
    Corporate Office, Amarillo, Texas

    Reporting to:
    Vice President of Sales and Marketing

    Work Schedule:
    Monday to Friday, with occasional travel required.

    Salary:
    $75,000 - $90,000 The salary range for this position is competitive and will be determined based on the candidate's relevant experience and qualifications.


    Position Summary:


    As the Marketing Director at Austin Hose, you will lead the marketing department and be directly responsible for managing and executing the company's marketing and advertising initiatives.

    This role involves strategic planning, team leadership, and hands-on execution of marketing strategies to enhance brand visibility, drive sales growth, and support the company's objectives.

    The right candidate for this job will offer fresh, cutting-edge ideas to keep Austin Hose at the forefront of marketing innovation.

    You will be working closely with the VP of Sales and Marketing and other department leaders to align marketing strategies with business goals.


    Key Responsibilities:

    • Strategic Leadership: Develop and implement a cohesive marketing plan to increase brand awareness and recognition. Ensure marketing strategies are aligned with the company's sales objectives and market opportunities.
    • Team Management: Lead and manage the marketing team, including graphic designers, social media specialists, and additional personnel as the department grows. Foster a collaborative, creative, and productive environment.
    • Social media &

    Digital Marketing:

    Oversee the company's social media strategy, ensuring engaging and consistent content across all platforms to engage customers and build community.


    • Content Production: Manage the production of all marketing materials, including catalog design, video advertisements, and PowerPoint presentations. Ensure content is on-brand and effectively communicates the company's value proposition.
    • Email Marketing &

    Lead Generation:

    Develop and execute effective email marketing campaigns and work closely with the sales department to devise strategies that drive lead generation and nurture leads through the sales funnel.


    • Event Management: Plan and organize trade shows and other marketing events, coordinating logistics, promotional materials, and event staffing to showcase the company's strengths and capabilities.
    • Market Research & Trends: Stay informed about marketing trends, tools, and technologies. Apply this knowledge to improve marketing strategies and adapt to changing market demands.
    • Promotional Materials: Manage the design, selection, and distribution of swag and customer giveaways to support brand engagement and loyalty initiatives.

    Additional Responsibilities:

    Be prepared to take on varied tasks within the marketing domain as needed, reflecting the dynamic and flexible culture of Austin Hose.


    Travel Requirement:
    This position may require occasional travel to support marketing activities such as trade shows and events.


    Experience:
    Minimum of 5-7 years of experience in marketing roles, with progressively increasing responsibilities.

    Proven track record of developing and implementing successful marketing strategies and campaigns.

    Experience in managing a team and collaborating with cross-functional teams such as sales, product development, and analytics.


    Degree:
    Bachelor's degree in marketing, Business Administration, Communications, or a related field. A Master's degree preferred but not required.


    Professional certifications in marketing or related areas can be an added advantage, such as certifications in digital marketing, analytics, or project management.

    #J-18808-Ljbffr

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