Channel Marketing Lead - Germantown - Ellsworth

    Ellsworth
    Ellsworth Germantown

    1 week ago

    Description

    What does a cell phone in your pocket, a spaceship, and an electric vehicle have in common?
    Ellsworth Adhesives specs materials in each of those products
    Ellsworth Corporation, a global, industry-leading distributor of specialty chemicals and equipment and an adhesive manufacturer, currently has a Product Lifecycle & Channel Lead opportunity available. This role reports into Glue Dots International, an Ellsworth Corporation company. This is an on-site position located at our facility in Germantown, WI.
    Are you passionate about helping to bring consumer products to market from concept to launch across retail, wholesale, and e-commerce channels? Want to continue to grow your career? This is an exciting time to be a part of Ellsworth-come join our team
    Ellsworth Corporation is a family-run company that has experienced continuous growth for over 50 years. We are an industry-leading global distributor, manufacturer, and packager of adhesives used by cell phone, medical device, space/aerospace, and electric vehicle industries. Click here to see our state-of-the-art facility and distribution center, learn more about our business, discover the industries we serve, and explore our consumer and manufacturing divisions.
    You will oversee the full product lifecycle for consumer product lines-from concept and ideation through launch, growth, maturity, product line reviews, and phase-out-while supporting retail channel management, e-commerce channel support, and retail/wholesale distribution strategies. This role collaborates closely with internal teams and external partners to ensure strong sales performance, pricing & profitability optimization, and successful execution across channels including Walmart, Hobby Lobby, Michaels, and other retail and distribution partners.
    Responsibilities

    • Support comprehensive product lifecycle management, including ideation, development, item setup, launch, growth, lifecycle optimization, and product retirement
    • Assist in the design and execution of retail, wholesale, and e-commerce channel strategies to maximize market reach and profitability
    • Provide retail channel management and retail distribution support, including coordination with key retailers such as Walmart, Hobby Lobby, and Michaels
    • Participate in partner onboarding, enablement, and catalog management to ensure accurate product data and strong channel engagement
    • Conduct sales performance analysis, market trend analysis, and channel data analytics to inform lifecycle decisions and channel strategy optimization
    • Support inventory forecasting and inventory support efforts to align demand planning with channel needs
    • Assist with pricing and profitability optimization through competitive analysis and margin evaluation
    • Support e-commerce optimization initiatives, ensuring accurate product listings, effective promotions, and consistent brand representation across digital channels
    Qualifications
    • 5-7 years of experience in product management, product lifecycle management, channel development, or related roles
    • Experience supporting retail, wholesale, and e-commerce channels preferred
    • Bachelor's degree in Marketing, Business, Supply Chain, or related field
    • Certifications in Product Lifecycle Management (PLM) or Project Management (PMP) preferred
    • Strong analytical skills with experience in sales analysis, channel data analytics, and market trend analysis
    • Proven ability to manage cross-functional projects and collaborate with internal and external stakeholders
    • Excellent communication and relationship-building skills
    • Proficiency in MS Office Suite, e-commerce platforms, and reporting/analytics tools
    • Minimal travel required (occasional trade shows or partner meetings)
    Perks & Benefits
    As an industry leader, we offer a competitive wage, bonus plan, and comprehensive benefits package including Health, Prescription, Dental, Vision, Life, Disability, Flexible Spending, 401(k), Employee Assistance Program, Paid Time Off, holidays, wellness programs, social events, and community involvement opportunities.
    #GDIA #Marketing #ProductManagement #ecommerce
    Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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