- Conventional Grocery
- Mexican Ethnic Retail
- Club, Mass, and other National Accounts
- Translate brand and portfolio strategies into channel-specific growth plans.
- Define priority occasions, categories, and platforms by channel.
- Demand Creation (Sales Overnight)
- Distribution gains
- Velocity growth
- Basket expansion
- Lead development of customer-specific selling stories, playbooks, and toolkits.
- Partner with Sales to support new item launches, line reviews, and expansions.
- Brand Building (Brand Overnight)
- Bring brand platforms to life in-store and across retailer digital ecosystems.
- Create disruptive activation that builds mental and physical availability.
- Ensure consistent but flexible brand expression across channels.
- Own in-store marketing strategy: displays, POS, secondary placements, demos, and sampling.
- Lead digital shelf and retailer media strategy in partnership with Brand and eCommerce.
- Drive excellence in execution and post-event analysis.
- National Accounts & Customer Co-Marketing
- Develop joint business planning marketing components with top customers.
- Identify and activate co-marketing and shopper insights opportunities.
- Customize programs by retailer while protecting brand integrity.
- Cross-Functional Leadership
- Serve as primary marketing partner to Sales, Category Management, and Revenue Growth Management.
- Align with Brand, Innovation, and Insights on priorities and timing.
- Manage external agencies and partners.
- Budget & Performance Management
- Own channel marketing budget and ROI tracking.
- Establish KPIs tied to distribution, velocity, trial, and repeat.
- Optimize spend toward highest-return activities.
- Success Metrics
- Incremental distribution and velocity gains by channel.
- Growth in branded and unbranded meal solutions sales.
- Launch success and speed to scale.
- Improved retailer media ROI.
- Stronger brand awareness and consideration in priority channels.
- Builder and operator mindset
- Commercially obsessed, shopper-first
- Influential leader and strong collaborator
- Comfortable in fast-growth, entrepreneurial
- A passion for rich, vibrant and the insanely crave-able world of good REAL food.
- Has the ability to turn strangers into Familia
- Someone who would proudly and passionately celebrate the Hispanic culture through REAL food.
- Bachelor's degree in Marketing, Business, or related field; MBA a plus.
- 8โ12+ years of CPG experience with deep shopper/channel marketing focus.
- Proven success driving growth in Retail and National Accounts.
- Experience with ethnic or multicultural brands strongly preferred.
- Strong analytical and commercial acumen.
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Director, Channel Marketing Retail - Jurupa Valley - Del Real Foods
Description
The Director of Channel Marketing will lead the development and execution of channel-specific marketing strategies for Retail, Mexican Ethnic Retail, and National Accounts to accelerate demand for Del Real Foods' branded and unbranded meal solutions across the U.S.
This role is accountable for driving "Sales Overnight" through conversion-focused activation and "Brand Overnight" through disruptive, shopper-relevant storytelling that builds awareness, trial, and loyalty. The Director will serve as the connective tissue between Brand Marketing and Sales, translating brand strategy into winning in-store, digital, and customer-specific execution.
General Overall Duties
Some of the duties of this position are those described below. This job description does not state or imply that the duties listed are the only duties and responsibilities assigned to this position. Employees holding this position will be required to perform any other job-related duties as requested by management.
๐๐ต๐ฎ๐ป๐ป๐ฒ๐น ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ & ๐ฃ๐น๐ฎ๐ป๐ป๐ถ๐ป๐ด
๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ ๐ฎ๐ป๐ฑ ๐ผ๐๐ป ๐ฐ๐ต๐ฎ๐ป๐ป๐ฒ๐น ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐ ๐ณ๐ผ๐ฟ:
๐๐ฒ๐๐ถ๐ด๐ป ๐ฎ๐ป๐ฑ ๐ฒ๐ ๐ฒ๐ฐ๐๐๐ฒ ๐๐ต๐ผ๐ฝ๐ฝ๐ฒ๐ฟ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฝ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ๐ ๐๐ต๐ฎ๐ ๐ฑ๐ฟ๐ถ๐๐ฒ:
๐ฅ๐ฒ๐๐ฎ๐ถ๐น ๐๐ฐ๐๐ถ๐๐ฎ๐๐ถ๐ผ๐ป & ๐๐ ๐ฒ๐ฐ๐๐๐ถ๐ผ๐ป
Specific Skills and Abilities Required
Additional Required Skills
Education/Experience
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