US Patient - Durham Blackwell Street

The US Patient & Consumer Insights Lead will report to the Director, US Market Research & Competitive Intelligence, within the Insights & Analytics team. · This role is accountable for all US patient and consumer primary market research across ViiV's HIV Treatment and HIV Prevent ...

Job description

The US Patient & Consumer Insights Lead will report to the Director, US Market Research & Competitive Intelligence, within the Insights & Analytics team.

This role is accountable for all US patient and consumer primary market research across ViiV's HIV Treatment and HIV Prevention portfolio, ensuring high-quality, decision-relevant research to support brand and Direct-to-Consumer decision-making.

The role owns patient and consumer primary market research from question framing and study design through execution, vendor management, and delivery of decision-relevant insights. The position works closely with DTC marketing teams, patient-experience teams and other cross-functional partners, with clear ownership of market research judgment and execution.

This role will provide YOU with the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

Patient & Consumer Primary Market Research

• Lead qualitative and quantitative primary market research with patients and consumers to inform US initiatives across HIV Treatment and HIV Prevention
• Translate business and insight gaps into clear research objectives and study designs, and recommend the appropriate research approaches to inform critical brand decision points and emerging opportunities
• Partner with HIV Treatment and Prevention DTC teams by providing patient and consumer insight to help design and interpret DTC campaign performance and inform future decisions

Research Design and Vendor Management

• Lead external research vendors across study design, execution, analysis, and synthesis
• Ensure research quality, methodological rigor, budget discipline, and delivery against agreed timelines
• Ensure all primary market research is conducted in line with internal compliance policies and approved vendor standards

Cross-Functional Partnership

• Work with Marketing, Medical Affairs, Market Access, and other functions to ensure patient perspectives are reflected in go-to-market planning
• Collaborate with Insights & Analytics colleagues to integrate primary research with secondary data where appropriate
• Present findings, implications, and recommendations to senior leaders and cross-functional teams in a clear and grounded manner

Insight Synthesis & Communication

• Integrate insights across primary research, competitive intelligence, and secondary data
• Identify patients' and consumers' unmet needs, barriers to engagement or treatment, and opportunities for impact
• Develop concise deliverables that support confident and timely decision-making

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor's degree required
• 5+ Direct experience leading patient-focused primary market research in a commercial pharmaceutical or biotech role
• Experience using qualitative and quantitative research methodologies such as (Focus groups, Conjoint, MaxDiff, etc)
• Experience managing multiple research vendors and concurrent projects

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Experience in HIV or infectious disease
• Experience supporting Direct-to-Consumer Marketing
• Strong ability to synthesize research findings into clear implications and recommendations
• Demonstrated ability to frame business questions, design appropriate research approaches, and influence decisions through insights
• Strong analytical judgment and clear written and verbal communication skills

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV. 

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities.

Having a truly inclusive culture where we're all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at HR.AmericasSC- where you can also request a call

Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive

ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website