- Lead daily booth setup, breakdown, and readiness
- Oversee sampling station, freezer, inventory, and supplies
- Manage booth flow within a 10×8 space to maximize engagement
- Greet and engage buyers, distributors, and brokers
- Confidently communicate product line, positioning, pricing basics, and selling points
- Qualify leads (retail, distributor, broker, media)
- Support sales conversations and pass high-priority leads to founder
- Capture buyer/distributor information and notes for follow-up
- Direct brand ambassadors and sampling staff
- Ensure staff understand who to pass buyers to and when
- Maintain energy, professionalism, and consistency across the team
- Act as first line of engagement so founder can focus on deeper conversations
- Step in to continue conversations when founder is occupied
- Keep a daily summary of key leads, asks, and follow-ups
- Proactively identify and resolve operational or staffing issues
- Coordinate with Expo staff as needed (electric, freezer, rules)
- Maintain calm, solutions-oriented leadership during peak traffic
- 3+ years experience leading trade show booths (Expo West experience strongly preferred)
- Prior experience engaging with retail buyers, distributors, and/or brokers
- Understanding of CPG sales fundamentals (retail margins, distribution, MOQ basics)
- Strong verbal communication and confident sales presence
- Highly organized, detail-oriented, and proactive
- Comfortable leading a small team in a compact booth environment
- Experience with food or frozen CPG brands strongly preferred
- Able to stand long hours and assist with light lifting
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Expo West Booth Lead – Sales - Irvine - Colab Space
1 week ago
Description
Duration
Show days + setup day (preferred)
Role Overview
HOJ is seeking an experienced Expo West Booth Lead with a strong background in trade show operations, buyer engagement, and distributor-facing sales.
This role will serve as the on-site sales and operations lead, supporting the founder by managing booth execution while also confidently engaging with buyers, distributors, and key industry partners. The ideal candidate understands how to qualify leads, speak to retail and distribution needs, and keep the booth running smoothly in a high-traffic environment.
Key Responsibilities
Booth Operations & Execution
Founder Support
Problem Solving & On-Site Management
Qualifications
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Sales Lead
Only for registered members Irvine
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Sales Lead
Only for registered members Irvine
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Sales Lead
Only for registered members Irvine
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Enterprise Sales Lead
Only for registered members Irvine, CA
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Lead Sales Associate
Only for registered members Irvine, CA
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Retail Sales Lead,
Only for registered members Irvine, CA
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Retail Sales Lead,
Only for registered members Irvine, CA
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Retail Sales Lead,
Only for registered members Irvine
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Retail Sales Lead,
Only for registered members Irvine
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Lead Sales Associate
Only for registered members Irvine
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Retail Sales Lead,
Full time Only for registered members Irvine
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Lead Sales Associate
Only for registered members Irvine, CA
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Sales Lead
Full time Only for registered members Costa Mesa
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Lead Sales
Full time Only for registered members Costa Mesa, CA
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Lead Sales
Full time Only for registered members Costa Mesa
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Sales Lead
Part time Only for registered members Irvine, CA
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Sales Lead
Part time Only for registered members Irvine, CA
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Lead Sales
Full time Only for registered members Costa Mesa
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Lead Sales
Full time Only for registered members Costa Mesa, CA, United States
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Inbound Sales Lead
Only for registered members Santa Ana, CA
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Sales Lead
Only for registered members Santa Ana