Demand Generation - San Francisco

Only for registered members San Francisco, United States

1 month ago

Default job background
$151,200 - $189,000 (USD)
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Job Summary

We re looking for someone seasoned in Demand Generation to lead the strategy execution and optimization of programs that generate and accelerate pipeline across enterprise and strategic segments. This is a critical leadership role focused on aligning marketing with sales to target high-value accounts expand deal velocity and drive measurable revenue impact.


This role will lead account-based marketing ABM lifecycle campaigns outbound acceleration programs and campaign infrastructure in close partnership with Product Marketing Field SDR RevOps.

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Responsibilities

= Develop and own the integrated demand generation strategy for enterprise and strategic accounts-including ABM lifecycle and outbound orchestration.
= Lead cross-functional planning with Sales SDRs Product Marketing Field Marketing to define target segments buying committees and high-impact campaign plays.
= Architect full-funnel programs that blend digital content events direct mail or outbound support into cohesive journeys that create accelerate pipeline.
= Define the customer lifecycle strategy deploy nurture expansion retention programs aligned buyer customer journeys+

Qualifications 7–10+ years of experience in demand generation growth marketing or ABM-highly preferred in BSAAS. += Strong track record building scaling enterprise demand engines contribute directly revenue growth.= Deep expertise ABM strategy execution including campaign design orchestration tools personalization.= Experience mapping stages deploying cross-channel increase engagement conversion funnel+= Data-driven strong operational skills-comfortable owning attribution forecasting reporting+= Proficient marketing sales tech stack-Salesforce HubSpot/Martket Outreach/Salesloft etc.+=[1

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