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Head of Marketing - Charleston, United States - Brackish
1 month ago
Description
Brackish is Actively Recruiting for a Head of Marketing & eCommerceBecome an integral part of a growing men's and women's luxury accessories company based in Charleston, South Carolina
About Us
Brackish is an American accessories brand that takes a unique approach to men's and women's fashion.
Fueled by the idea of respectfully repurposing the beauty found in nature, each of our pieces is designed and hand-crafted in Charleston, SC.
What started with a bow tie – a personal and thoughtful groom's gift to his best friends - has evolved globally into a full collection of wearable works of art.
We are a team of innovative, passionate individuals focused on creating one-of-a-kind styles designed to celebrate life's joyous moments with friends and family.
Position OverviewThe Brackish Head of Marketing & eCommerce reports to the CEO and is a member of the senior leadership team.
The successful candidate will thrive at leading a small team of e-commerce, customer service, social media, and graphic design professionals.
The driving objective of this role is to excel at executing brand, communications, and e-commerce strategies that grow the Brackish brand, community, and meet revenue targets.
The successful leader will have a deep knowledge of the Brackish brand, our customer base, our products, and marketing and e-commerce strategies and operations.
What You Will DoCollaborate with the Founders/CEO, Merchandising, Product Development, and Operations to continually grow the Brackish brand with a
clear set of characteristics, benefits, and attributes that define the Brackish organization, values, and products.
L
ead the brand planning process that includes the definition of target consumers and the development of marketing mixes and strategies to drive customer brand awareness, loyalty, and continuing purchases.
Ensure the brand strategy has guidelines on how, what, where, when and to whom Brackish communicates its brand messages to create strong emotional connections with customers and higher brand equity.
Develop eCommerce sales and operations targets and execute a strategy to achieve these goals.Identify marketing metrics and e-commerce analytics specific to Brackish, interpret the results, and take actions to increase the effectiveness of marketing.
Understand and become proficient with Shopify and SAP.Lead and optimize Brackish website design, social media, and SEO to increase customer engagement and conversion to achieve the company's online sales goals.
Lead the Company's media relations and planning activities.Collaborate with the CEO to establish an annual marketing budget that includes goals and objectives with frequent progress reviews.
Create copy and communications materials to both internal team members and external clients that clearly reflect the Brackish brand voice.
Ensure all Brackish print marketing materials, including but not limited to product catalogs and in-store point of sales materials, reflect the Brackish brand image, and successfully target Brackish core customers.
Lead the photoshoot process to ensure new products are portrayed optimally.Create a calendar of campaigns and events that include identification of needed internal and external resources.
Stay current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and cultivating professional networks.
Provide ideas to the CEO and Merchandising/Product Development team on marketplace roll-out strategies for new products; develop product release strategies including print and digital platforms.
Recruit, train, coach, and develop marketing and eCommerce talent.Education
Bachelor's degree in marketing or business required, strong preference for consumer or fashion marketing emphasis
Professional Certified Marketer (PCM) certification a plus
Required Skills & Qualifications
Minimum 7 years' experience in Brand Management, e-Commerce, and Marketing
Previous luxury apparel or luxury accessories experience a plus
Demonstrated experience
developing creative, organic marketing mixes and campaigns
Demonstrated success at developing and executing product release strategies
Adept at being a leader...inspiring, collaborative, empathetic, and a great listener
Well versed in digital advertising, social media, website design, SEO, product catalogs, and graphics to increase current customer purchases and attract new customers
Proficient using Shopify, SAP, and eCommerce analytics
Possesses keen sense of curiosity with an eye for innovation
Resourceful - always seeking new organic ways to create market differentiation while building brand loyalty
Eager to be a part of small team dedicated to growing the brand, our employees, and our customers
Interested and qualified candidates should send a cover letter explaining why you are a fit for this role and a current resume to
Brackish is an equal opportunity employer and considers all applicants for employment based on their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state, or local la
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