- Supervise the Digital Designer
- Carry out supervisory responsibilities following the organization's policies and applicable laws.
- Integrity
- Diversity
- Excellence
- Accountability
- Leadership
- Stewardship
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Director of Web Communications - Raymond, United States - Hinds Community College
Description
Description
sJOB TITLE: Director of Web Communications
REPORTS TO: Executive Director of Marketing and Community Relations
DEPARTMENT: Marketing and Communications
EXEMPT: Yes
VICE PRESIDENT: Renee Cotton
GENERAL STATEMENT OF THE FUNCTION
All Hinds Community College employees must commit to the Caring Campus approach to student engagement and daily apply these general behavioral objectives: listen to student questions and concerns with a positive attitude and make meaningful connections with students.
QUALIFICATIONS REQUIREMENTS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE
Mandatory:
A bachelor's degree with five years of experience preferably in journalism, communications, technology, or a related field. A strong understanding of basic HTML, CSS and JavaScript concepts Experience with Wordpress, both CMS and theme/plugin development Basic experience with managed hosting servers like WPEngine, GoDaddy, BlueHost, etc. Experience with a Wordpress page builder such as Divi or Elementor Experience with version control through Git Some experience with Expertise in tools and resources to integrate web analytics and campaign functionality into all digital marketing efforts. Demonstrated ability to plan, conceptualize and implement web content that includes a broad range of elements. Deadline-oriented, organized, multi-tasking work habits with a commitment to accuracy and consistency. Understanding of emergency communication that demands an "on-call" flexible schedule. Customer service-oriented and skilled in working across department lines.
Desirable:
Master's degree in instructional design or web-related field. Previous experience with web content management. Previous experience in a community college or higher education environment. Understanding of search engine optimization strategies and web analytics. Graphic design, photography, or video production skills.
ESSENTIAL DUTIES AND RESPONSIBILITIES , include the following.
Other duties may be assigned.
Maintain knowledge of diversity-related issues, legislation, and best practices.
1.Supervise Digital Designer
2. Create/develop/tune content from marketing and communications and other departments for online use.
3. Serve as the marketing and communications division liaison who collaborates with the Digital Designer on content, media and distribution.
4. Serve on the Hinds Alert implementation team and be "on call" to assist in emergency communication responsibilities.
5. Generate reports, including search engine optimization that record website traffic and make recommendations for improvement.
6. Support the digital marketing process by integrating web analytic data, including prospect and customer targeting, testing strategies, tracking and measurement.
7. Participate in the development of the college marketing plan(s) and work with marketing and enrollment services to maximize the marketing and recruitment potential of the college website.
8. Work to ensure easy accessibility to a wide audience, as well as keeping content meaningful to the specific target audience.
9. Ensure that widespread HCC communications policies and practices are maintained by verifying the accuracy and timeliness of content, and validating the appropriateness and quality of content.
10. Develop and communicate standards for web content. Work with owners of web content areas to ensure that standards are met and that content is accurate and up-to-date and meets the needs of visitors to the Hinds CC website(s).
11. Assist in the management of the Marketing and Communications digital photo archive system.
12. Draft, review, edit and coordinate appropriate communications regarding the activities and services of the Hinds website(s).
13. Work in coordination with the Digital Designer and contract vendor(s) on the design and construction of web pages including graphic design, navigational design and page layout.
14. Develop, implement and evaluate annual goals as directed.
15. Maintain a leading-edge understanding of website management, social media, information architecture, user experience, metrics, as well as web technologies, best practices and possibilities.
16. Assist with special events and projects as assigned by the Executive Director of Marketing and Communications.
17. Perform other duties as assigned by the Executive Director of Marketing and Communications or the appropriate authority.
SUPERVISORY RESPONSIBILITIES:
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use hand to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear. The employee frequently is required to stand, walk, sit, taste and smell. The employee is frequently required to sit.
The employee is occasionally required to stand; walk; and stoop, kneel, crouch, or crawl.
The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those
an employee encounters while performing the essential functions of this job.
The noise level in the work environment is usually moderate, and the employee is occasionally required to perform job responsibilities in the outdoors and off site.
We promote a culture of inclusion for all employees that respects individual strengths, ideas, and capabilities. We believe that our differences enable us to make better decisions, drive innovation, and deliver better results .
Mission
Hinds Community College is committed to moving people and communities forward by helping develop their purpose, passion and profession.
Vision
Hinds Community College will be a catalyst to create a competitive economy and a compelling culture for Mississippi.
Values
Hinds Community College aspires to the following IDEALS:
