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    Marketing Analyst - Evansville, United States - Sigma Group

    Sigma Group
    Sigma Group Evansville, United States

    3 weeks ago

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    Description


    As the Marketing Analyst at SIGMA Group, you will assist in the execution of SIGMA's B2B marketing strategy to tell the story of our differentiation from our competitors and give our sales teams the best tools to help them sell, to nurture current leads and to generate new leads through creative marketing plans.

    You will use our extensive customer data to tailor marketing messages to customers' needs and use insights from the data to identify projects and opportunities.

    We are looking for a broad based web marketer who is passionate about their work, results-driven, keeps up with trends and technologies and embraces good marketing practices.

    This is an on-site position in Evansville, IN.


    Duties/Responsibilities:
    You will be responsible for working with our sales, IT and leadership teams to execute the marketing strategy.

    Assist in the development of the annual marketing plan and the measurable goals, tactics and resources necessary to deliver increased market share, increased sales, and increased profits
    Monitor competitor activity and stay informed of industry developments to identify on-going opportunities
    Assist in the development and tracking of metrics and success criteria for all marketing initiatives with a focus on ROI
    Analyze data and prepare reports to measure performance of marketing campaigns through the sales cycle
    Interpret business metrics to identify marketing opportunities and build plans for improvement throughout the organization
    Explore website analytics data and identify potential strategies for conversion improvement
    Develop tools and reporting to tie link revenue to marketing spend
    Develop marketing budgets that link to the company's revenue and margin targets.
    A/B Testing and analytics

    Provide frontline support for the sales and purchasing teams through the creation of needed material and resources, such as brochures, case studies, whitepapers, ROI comparisons, etc.

    Plan and execute advertising opportunities including online, print, electronic media and direct mail
    Continually experiment with paid marketing channels to improve key conversion metrics


    Required Skills:
    Must be highly collaborative
    Strong understanding of Google Analytics, Google Ads, SEO, and SEM
    Excellent Google Sheets skills
    Advanced internet research capabilities and resourcefulness
    Knowledge of social platforms including Facebook, Twitter, LinkedIn and Google+
    Confidence with compiling statistical information and processing into understandable data
    Self-starter mentality; creative issue resolution skills
    Outstanding written and verbal communication skills
    Highly organized, methodical, able to multitask and manage timelines
    Must be a team player - be willing to cross boundaries, share knowledge, and assist others


    Beneficial Skills:
    Knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop), HTML and/or Dreamweaver a plus
    SQL knowledge
    Highly creative and process-driven relying on data to make decisions
    Experience with Insightly CRM


    Education and Experience:
    BA/BS degree in Business, Marketing, Finance, Statistics or related field
    2+ years' experience in marketing, analytics or related field


    About Our Company:
    SIGMA Group is a successful, growing company of just under 150 employee-owners based in Evansville, Indiana.

    SIGMA primarily serves the food, beverage and other consumer goods industries, with a focus of buying and selling new and used production equipment to manufacturers around the globe.

    Our Sigma Surplus division is one of the fastest growing companies in the U.S.


    What We Offer:


    As an ESOP (Employee Stock Ownership Plan) company, our culture revolves around innovation, creative solutions and the tenacity to see them through.

    Our casual offices are filled with passionate people who work hard and play hard. We welcome new ideas and offer opportunities for advancement within all teams

    Competitive compensation
    Professional growth and development opportunities
    Tuition reimbursement
    Comprehensive health and wellness plan
    Flexible paid time off and paid holidays
    Team-building activities
    ESOP participation and 401(k) savings plan

    SIGMA is an equal opportunity employer dedicated to diversity and inclusion in the workplace.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

    We value talent and I understand that our colleagues allow us the opportunity to deliver an exceptional customer experience. We achieve our goals through teamwork and conduct our business with integrity.

    #J-18808-Ljbffr
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